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Beyond the Page
July 1, 2023

Beyond the Page

Building and enhancing your magazine's digital presence

Readers still love print magazines—but amid print cost issues, paper shortages, and staffing challenges, it’s more important than ever for magazines to have a strong digital presence. To build a strong digital strategy: know your audience, hone your content strategy, choose a platform that works for you, and use digital tools to promote and share content. This piece offers examples of and tips from teams who have shifted or transformed their digital magazine approaches.

  • Communications & Marketing
  • Magazines & Publications
Feature
Ohio State University researchers examine an ice core
March 1, 2023

Inside Climate Storytelling

How communications teams are changing the narrative on climate change, sustainability, and climate justice through storytelling that centers real people

Here’s how four university and college communications teams balance the scientific and the personal to tell compelling stories covering climate change and environmental issues.

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Currents
What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
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Feature
Teaser image for Power of Perfomance
January 1, 2021

Power of Performance

Award winners reflect on the significance of live theater in educational settings

CASE award winners reflect on the key aspects of live theater in educational settings 

  • Alumni Relations
  • Communications & Marketing
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Advance Work
Good Sports teaser image
January 1, 2021

Good Sports

How advancement draws on sports and athletics to communicate with constituents, motivate alumni, and speak to greater missions

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

  • Alumni Relations
  • Engagement
  • Parent engagement
Feature
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Header image for Voices
September 1, 2020

Voices September/October 2020

What members are thinking and sharing

  • Alumni Relations
  • Student mentoring
  • Communications & Marketing
Currents
Hero shot for Shifting Identities
May 1, 2020

Shifting Identities

How institutions are meeting challenges and finding opportunities when changes affect the way constituents perceive them

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

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Currents
Cartoon about alumni pride by Jeff Koterba
May 1, 2020

Voices May/June 2020

What members are thinking and sharing

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Currents
UT Austin Student kisses a breakfast taco
January 1, 2020

Advance Work January/February 2020

Using humor and furry friends to reach students, anatomy of an award-winning viewbook, a tool kit helps staff have safe donor interactions, and more. 

  • Alumni Relations
  • Engagement
  • Young alumni
Currents
Insert image of tater tot
January 1, 2020

Behind a Dynamite Cover

How BYU served up an award-winning magazine cover with one oddball hero and 25 pounds of tater tots

How BYU served up an award-winning magazine cover with one oddball hero and 25 pounds of tater tots.

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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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