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What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature
Teaser image for Power of Perfomance
January 1, 2021

Power of Performance

Award winners reflect on the significance of live theater in educational settings

CASE award winners reflect on the key aspects of live theater in educational settings 

  • Alumni Relations
  • Communications & Marketing
  • Magazines & Publications
Advance Work
Good Sports teaser image
January 1, 2021

Good Sports

How advancement draws on sports and athletics to communicate with constituents, motivate alumni, and speak to greater missions

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

  • Alumni Relations
  • Engagement
  • Parent engagement
Feature
September 16, 2020

Adapting in Advancement

How advancement teams are meeting the challenges of the pandemic at the beginning of the traditional school year

In North America, the beginning of the fall semester has been rife with controversy, COVID-19 outbreaks, and an increased focus on health and safety. How are advancement professionals adapting to the situation, what about their job duties has changed, and how are they balancing the short-term needs of constituents with the long-range goals of their institutions?

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Currents
Teaser image for Bridging the Gap article
September 1, 2020

Bridging the Gap

Remote learning in the coronavirus era further exposed the digital divide. How are institutional leaders and advancement personnel supporting technology equity for the most vulnerable students?

The digital divide has been adversely affecting low-income, minority, and rural students for decades. How has increased reliance on remote learning, forced by the coronavirus pandemic, further exposed the divide for those in higher education and how are advancement personnel helping to solve this problem?

  • Communications & Marketing
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Currents
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Header image for Voices
September 1, 2020

Voices September/October 2020

What members are thinking and sharing

  • Alumni Relations
  • Student mentoring
  • Communications & Marketing
Currents
Graphic header Listen to the Data
July 1, 2020

Listen to the Data

How alumni relations teams have embraced engagement metrics and learned more about their constituents

Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.

  • Research and Data
  • Data Analytics
  • Advancement Services
Currents
Illustration of an illuminating lighthouse in a turbulent sea
July 1, 2020

Communicating in a Crisis

How higher education communicators rely on transparency, speed, and heart during troubling times

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

  • Alumni Relations
  • Parent engagement
  • Communications & Marketing
Currents
Six people walking in a stylized teaser image for Marketing Matters
May 1, 2020

Marketing Matters

University advancement and marketing professionals team up for fundraising success

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

  • Communications & Marketing
  • Branding
  • Multimedia
Currents
Hero shot for Shifting Identities
May 1, 2020

Shifting Identities

How institutions are meeting challenges and finding opportunities when changes affect the way constituents perceive them

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

  • Alumni Relations
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Currents

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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • Currents Magazine
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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