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Many agree that collecting, storing, and analyzing qualitative data is vital to advancement’s growth and an important balance to departments’ continually growing quantitative data capabilities. But is there a method that’s scalable? How can advancement professionals work with data that is, by its definition, difficult to measure? 

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

Sports rivalries in higher education and among independent schools foster advancement opportunities 

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

Sonbol Aliabadi, executive director of the Sierra College Foundation, discusses the passion and hard work necessary to assist community college students when they need it the most. 

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

Nearly 125 colleges in the U.S. exhibit four or more of the risk factors, putting them in danger of closing. And there are several challenges on the horizon that put more private colleges at greater risk than ever before. Advancement professionals at these institutions are in the best position to drive the actions that could save these institutions.

Flash campaigns combine fast fun with a shot of creativity to entice donors.