For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

Fundraising today has become increasingly digital. In the last few years, more advancement teams have created roles devoted specifically to digital engagement. Digital gift officers (or the similarly focused donor experience officer) aim to connect with mid-level donors through email, video, social media, virtual meetings, and more. Here’s a look at what teams have learned so far about the challenges and promise of digital engagement with donors.

The 2022 Circle of Excellence Award-winning fundraising campaigns took creativity to a new level, using ingenuity to create targeted campaigns, events, annual giving appeals, and more that engaged audiences. Here's what made these projects effective.

Collaborative relationships between colleges or universities and their communities can contribute to an improved quality of life for everyone involved. From economic growth and development to attracting diverse talent to addressing inequalities, town-gown relations can enhance all aspects of a community. 

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

Sports rivalries in higher education and among independent schools foster advancement opportunities 

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically