For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

Combining data and storytelling in meaningful ways can be a challenge in advancement. Let the following key concepts of data-driven storytelling be your guide—and see how other teams have applied them to reach their donors, alumni, and other key stakeholders.  

CASE’s 50th anniversary is also a time to look to the future. Five advancement leaders share thoughts on the challenges ahead, along with what makes them optimistic in this roundtable discussion.

Collaborative relationships between colleges or universities and their communities can contribute to an improved quality of life for everyone involved. From economic growth and development to attracting diverse talent to addressing inequalities, town-gown relations can enhance all aspects of a community. 

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.