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  • Alumni Engagement
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Answering the Call for Connection Teaser
May 1, 2025

Answering the Call for Connection

Kent State University turns a struggling phone center into a thriving alumni engagement center

Kent State University transformed its phone center into a multichannel Alumni Engagement Center that’s revitalized the way it interacts with constituents. The new center has enriched relationships with alumni, friends, and partners—transitioning from transactional to transformational partnerships. Here’s how it works.  

  • Alumni Engagement
  • Fundraising
Feature
Data Storytelling in Action teaser
November 1, 2024

Data Storytelling in Action

Using data, visualizations, infographics, and more to reach donors, alumni, and other stakeholders

Combining data and storytelling in meaningful ways can be a challenge in advancement. Let the following key concepts of data-driven storytelling be your guide—and see how other teams have applied them to reach their donors, alumni, and other key stakeholders.  

  • Alumni Engagement
  • Data
  • Data Visualization and Storytelling
Feature
Building Benchmarks for Latin America teaser
November 1, 2024

Building Benchmarks for Latin America

In collaboration with Santander Universidades, CASE launches a new Insights project

CASE Insights has launched a major initiative in Latin America to foster greater professionalization and standardization of advancement practices in higher education. Learn about the project and hear from Mónica Manzanilla, Vice President for Institutional Advancement at CETYS University in Mexico, a trailblazer in fundraising in the region and a participant in the benchmarking project.

  • Alumni Engagement
  • Fundraising
Feature
Creating a Global Network
July 1, 2024

Creating a Global Network

Four Dutch university alumni teams pool their resources to extend their international reach

Four technical universities in the Netherlands pooled their international alumni efforts and ended up with a world-class network. Now in its 10th year, 4TU encompasses more than 30 alumni communities in Australia, Canada, France, Germany, the Nordics, Spain, Switzerland, and the U.S. as it continues to extend its global reach.

  • Alumni Engagement
  • International alumni
Feature
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Donor Pipeline teaser
May 1, 2024

Diversifying Your Donor Pipeline

Two seasoned fundraising professionals share practical strategies to connect with diverse alumni

Advancement professionals are diligently focusing on DEIB initiatives within their teams.  And more and more of them are beginning to look outward as well. Two advancement professionals with wide experience working in the DEIB space offer practical strategies to more effectively identify, involve, solicit, and steward alumni of color.

  • Alumni Engagement
  • Donor Relations & Stewardship
  • Prospect Research
Feature
What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature
Complicated Love Teaser
May 1, 2021

A Complicated Love

For alumni of color, three questions can make all the difference for engagement

Alma mater means "fostering mother" in Latin. It is often used by alumni as a term of endearment conveying affection or a sense of home for schools they attended. But for far too many alumni of color who matriculated at majority white schools, that sentiment is not so simple. 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature
Currents Jan-Feb Team of Rivals - Promo
January 1, 2021

Team of Rivals

Advancement turns sports rivalries into competitions where everyone wins

Sports rivalries in higher education and among independent schools foster advancement opportunities 

  • Alumni Relations
  • Affinity groups
  • Parent engagement
Feature
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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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