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Reaching a Unique Generation
November 1, 2023

Reaching a Unique Generation

How alumni teams are giving pandemic-era graduates the tools they need to form connections and give back

The most recent classes of graduates, shaped by pandemic interruptions to their campus experiences, present a unique set of challenges when it comes to reconnecting with their alma maters. Find out how alumni relations teams are rising to the challenge, with innovative programs and strategies for engaging their newest young alumni.

  • Engagement
  • Young alumni
Feature
 State College, Pennsylvania, U.S., is home to a diverse population, including the Pennsylvania State University community.
September 1, 2021

Town-Gown Relations

How, and why, institutions should collaborate with their communities

Collaborative relationships between colleges or universities and their communities can contribute to an improved quality of life for everyone involved. From economic growth and development to attracting diverse talent to addressing inequalities, town-gown relations can enhance all aspects of a community. 

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Feature
New Routes
September 1, 2021

New Routes

Professionals who have taken nontraditional routes to advancement share how they’ve navigated their career shifts

Newcomers pivoting to advancement from other fields are learning as they go, leveraging their skills, and building key ties with their new alumni, staff, and donor communities.

  • Alumni Relations
  • Engagement
  • Organization & Management
Feature
Natural Instincts
September 1, 2021

Natural Instincts

Understanding the four alumni personas— Eagles, Hummingbirds, Cheetahs, and Koalas— and how to keep them connected

The seeds of alumni support are sown even prior to enrolling in college.  Formative pre-college experiences play an important role in shaping pro-social habits, mindsets, and dispositions that predict later-life support for one’s alma mater.

  • Research and Data
  • Prospect Research
  • Alumni Relations
Feature
Currents Jul-Aug 2021 Knocking Teaser
July 1, 2021

Knocking on the Right Door

How systemic approaches to qualitative data may give advancement professionals enhanced insight into donors and alumni

Many agree that collecting, storing, and analyzing qualitative data is vital to advancement’s growth and an important balance to departments’ continually growing quantitative data capabilities. But is there a method that’s scalable? How can advancement professionals work with data that is, by its definition, difficult to measure? 

  • Research and Data
  • Data Analytics
  • Data Literacy
Feature
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What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature
Complicated Love Teaser
May 1, 2021

A Complicated Love

For alumni of color, three questions can make all the difference for engagement

Alma mater means "fostering mother" in Latin. It is often used by alumni as a term of endearment conveying affection or a sense of home for schools they attended. But for far too many alumni of color who matriculated at majority white schools, that sentiment is not so simple. 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature
Investing in Alumni
May 1, 2021

Investing in Alumni

Why alumni engagement remains important during trying times

Supporting fundraising and alumni relations simultaneously is one such example of strategic decision-making focused both on the present and the future health of our educational institutions. 

  • Alumni Relations
  • Engagement
  • Fundraising
Feature
DEI
March 1, 2021

Awareness to Action

Advancement leaders have an imperative and opportunity to make progress on diversity, equity, and inclusion—first with assessment and understanding, then action with accountability

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

  • Alumni Relations
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  • Communications & Marketing
Feature
Good Sports teaser image
January 1, 2021

Good Sports

How advancement draws on sports and athletics to communicate with constituents, motivate alumni, and speak to greater missions

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

  • Alumni Relations
  • Engagement
  • Parent engagement
Feature
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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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