Bassoons are an “endangered” instrument. Here’s how the Royal College of Music in London launched a successful pipeline marketing to attract and support bassoonists.

Getting noticed amid the chaos of an email inbox is harder than ever for marketers. They’re looking for less-crowded routes to reach their audiences, and many are finding one in an old, familiar place: Direct mail. Currents spoke with five COE-recognized teams about the stories behind their mailers and what lessons they’d share with others looking to create their own successful campaigns.

The Open University is open to everyone regardless of age, income, geography, and background, and with no requirement for entry qualifications for the vast majority of courses.

To help students overcome geographic, economic, and social barriers to education, LUMS launched a comprehensive recruitment and support initiative. Here's how the Pakistan university's award-winning program is making an impact.

The FRC offers parent and child playgroups, tutoring for both parents and children, counseling, a free children’s clothing exchange, and more. Over the years the FRC has expanded to support food and housing insecure students and workforce participants as well as student parents.  

To be inclusive, you must stay curious about the world, about your donors, and about the institutions where you work. 

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

The University of California teams up with Michelle Obama for an award-winning event celebrating first-generation students

Sports rivalries in higher education and among independent schools foster advancement opportunities 

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically