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New Take on Alumni Awards
May 1, 2025

A New (More Inclusive) Take on Alumni Awards

How Cardiff University’s 30(ish) Awards Celebrate Innovators of All Ages

In 2022, Cardiff University in Wales launched The 30(ish) Awards to celebrate young (and young-at-heart) alumni making positive contributions to their communities.

  • Alumni Engagement
  • Alumni Relations
Advance Work

Subject Guide: Advancement at Independent Schools

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

 

  • Advancement Services
  • Alumni Relations
  • Engagement
Subject Guide
It Works Both Ways Teaser
March 1, 2025

It Works Both Ways

What universities and independent schools can learn from each other

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

  • Alumni Relations
  • Communications & Marketing
  • Online Communications & Marketing
Feature

Sample Collection: Student Recruitment

The CASE Library maintains this collection of student recruitment materials including viewbooks, videos, publications packages, and assorted other materials.

  • Communications & Marketing
  • Enrollment
  • Magazines & Publications
Samples

Sample Collection: Branding

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

  • Advancement Services
  • Development Communications
  • Communications & Marketing
Samples
Our Educational Partners offer a range of additional resources and services
Learn More

Sample Collection: Podcasts

The CASE Library maintains this collection of podcasts for all members. It includes those that were recognized with CASE Circle of Excellence Awards.

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Samples
Data Storytelling in Action teaser
November 1, 2024

Data Storytelling in Action

Using data, visualizations, infographics, and more to reach donors, alumni, and other stakeholders

Combining data and storytelling in meaningful ways can be a challenge in advancement. Let the following key concepts of data-driven storytelling be your guide—and see how other teams have applied them to reach their donors, alumni, and other key stakeholders.  

  • Alumni Engagement
  • Data
  • Data Visualization and Storytelling
Feature

Sample Collection: Presidential Transitions

The CASE Library compiled this collection of presidential transition planning documents, communications about presidential transitions, and inauguration websites and collateral to assist members who are undergoing a presidential or head of school transition.

  • Communications & Marketing
  • Magazines & Publications
  • Online Communications & Marketing
Samples
Creating a Global Network
July 1, 2024

Creating a Global Network

Four Dutch university alumni teams pool their resources to extend their international reach

Four technical universities in the Netherlands pooled their international alumni efforts and ended up with a world-class network. Now in its 10th year, 4TU encompasses more than 30 alumni communities in Australia, Canada, France, Germany, the Nordics, Spain, Switzerland, and the U.S. as it continues to extend its global reach.

  • Alumni Engagement
  • International alumni
Feature
Advance Work: Poetic Branding teaser
May 1, 2024

Poetic Branding

Leeds Beckett University attracts arts students through a cinematic recruitment video

University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

  • Branding
  • Online Communications & Marketing
Advance Work

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • Today’s Opportunities
    • Building Strategy
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
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      • President's Page
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      • Washington D.C.
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      • Mexico City
      • Singapore
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    • Giving to CASE
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      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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