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Subject Guide: Advancement at Independent Schools

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

 

  • Advancement Services
  • Alumni Relations
  • Engagement
Subject Guide
What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
  • Affinity groups
  • Engagement
Feature

Sample Collection: Corporate & Foundation Relations

The CASE Library maintains this collection of online samples for all CASE members. It includes a variety of materials such as annual reports, policies about gifts, grants and contracts, strategic plans and more. 

  • Fundraising
  • Corporate & Foundation Relations
  • Grants
Samples
Good Sports teaser image
January 1, 2021

Good Sports

How advancement draws on sports and athletics to communicate with constituents, motivate alumni, and speak to greater missions

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

  • Alumni Relations
  • Engagement
  • Parent engagement
Feature
Teaser image for Bridging the Gap article
September 1, 2020

Bridging the Gap

Remote learning in the coronavirus era further exposed the digital divide. How are institutional leaders and advancement personnel supporting technology equity for the most vulnerable students?

The digital divide has been adversely affecting low-income, minority, and rural students for decades. How has increased reliance on remote learning, forced by the coronavirus pandemic, further exposed the divide for those in higher education and how are advancement personnel helping to solve this problem?

  • Communications & Marketing
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  • Multimedia
Currents
Our Educational Partners offer a range of additional resources and services
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Advancement Resource Catalog

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

  • Advancement Services
  • Stewardship
  • Wealth Screening
Illustration of an illuminating lighthouse in a turbulent sea
July 1, 2020

Communicating in a Crisis

How higher education communicators rely on transparency, speed, and heart during troubling times

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

  • Alumni Relations
  • Parent engagement
  • Communications & Marketing
Currents
Library with spokes of reader tables and center info desk
December 18, 2019

CASE Library’s ARC is a One-Stop Shop for Advancement Research

Recent resources include subject guides on data privacy, controversial gifts

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

  • Advancement Services
  • Stewardship
  • Wealth Screening
Article
Teaser image for Dream Big Plan Smart feature
May 1, 2019

Dream Big, Plan Smart

How to Scale an Anniversary Celebration to Fit Your Ambition

Anniversary celebrations can dazzle at any budget. Scaling ideas to work at any institution, with any size staff, is a dance between dreaming big and drilling down to what’s doable. 

  • Engagement
  • International alumni
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Currents
Thumbnail
January 1, 2019

Talking Shop: The Dos and Don’ts of Making the Ask

It’s part art, part science, and all about listening

In development, making the ask can seem nerve-wracking. But it's not the ask itself that's the hard part, says Jim Bob Womack. The hard work is everything that happens before and after the ask. Here, Womack shares insights on the process of making the ask.

  • Alumni Relations
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Currents

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    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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