The CASE Insights™ Framework for Brand and Reputation Metrics in Education is a groundbreaking effort to create global benchmarks for institutional marketing and communications. Your feedback is essential in ensuring that this framework reflects the most relevant and impactful metrics for the education sector.

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.

Higher education’s top leadership role has evolved and expanded—and today’s advancement leaders are finding partners in their presidents, chancellors, vice-chancellors, and rectors. Here, five pairs of leaders share how they work together with mutual trust and shared commitment to their institutions.

The CASE Library maintains this collection of online samples for all CASE members. The collection represents institutions seeking to raise funds from alumni and donors outside of the home country. It includes examples of institution web pages for international giving, web pages of global advancement offices and foundations, global fundraising events, policies and procedures, and job descriptions.

Leaders of higher education institutions and independent K-12 schools have seen their fundraising responsibilities grow over time. To help members meet these challenges, the CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff. 

Since 2011, Princeton University has been fighting a lawsuit that challenges the institution's nonprofit designation and tax-exempt status. The lawsuit, filed by four Princeton, New Jersey, residents, could have widespread ramifications for nonprofits across the United States.

The CASE Library has created this collection to support advancement professionals who work with volunteers. It includes information on recruiting, hiring, managing, evaluating, and stewarding volunteers. It also offers resources on volunteers working in specific functions, such as admissions, alumni relations, fundraising, and government relations.

More than 100 institutions have used CASE’s Alumni Magazine Readership Survey to collect insights from more than 100,000 readers. Here are a few takeaways from the survey data.

Many cultures are deeply generous about the immediate needs of food, clothing, and shelter and less so for long-term, more abstract missions.

La Biblioteca CASE ha compilado estos recursos para ayudar a los miembros a abordar los problemas derivados del nuevo coronavirus, COVID-19.