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Benchmarking Digital Advancement 2018 Cover Graphic

Benchmarking Digital Advancement

The white paper, based on interviews and a survey conducted in 2018, reflects how advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled outreach and engagement for colleges and universities with their key stakeholders such as alumni, donors, parents, and others.

  • Communications & Marketing
White Paper

Findings from the 2015 CASE Educational Communications and Marketing Trends Survey

The second, biennial survey of C&M trends benchmarks the investments and staffing in communications and marketing at independent schools, colleges and universities around the world.

  • Communications & Marketing
White Paper

Paying to Play: Social Media in Advancement 2016

This white paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE.

  • Communications & Marketing
  • Social Media
  • Fundraising
White Paper

From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey

The inaugural C&M trends survey benchmarked investments and staffing in communications and marketing at independent schools, colleges and universities around the world.

  • Financial Management
  • Communications & Marketing
White Paper

Refining, Prioritizing, Expanding: Social Media and Advancement in 2015

This white paper reports on findings from the sixth survey of social media in advancement, conducted by CASE, Huron Education and mStoner.

  • Communications & Marketing
  • Social Media
  • Fundraising
White Paper
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What Works? Communications Practice to Aid Student Retention and Success

22 UK higher education institutions studied alternative approaches to improving student retention and success between 2008 and 2011.

  • Communications & Marketing
  • Strategic Planning
  • Turnover & Retention
White Paper

Results of the FY2013 Institutionally Related Foundation Data Book Survey

This white paper, using results from the 2013 IRF Data Book Survey, examines the structure of institutionally related foundations, their funding sources, staff composition and breakdown by department, campaign status, and methods used to ensure compliance with federal, state and local laws and regulations.

  • Communications & Marketing
  • Fundraising
  • Campaigns
White Paper

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement, 2014

This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner.

  • Alumni Relations
  • Communications & Marketing
  • Online Communications & Marketing
White Paper

2013 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution.

  • Alumni Relations
  • Magazines & Publications
White Paper

Results of the FY2012 Institutionally Related Foundations Data Book Survey

This white paper, using results from the 2012 IRF Data Book Survey, examines the structure of institutionally related foundations, their funding sources, staff composition and breakdown by department, and methods used to ensure compliance with federal, state and local laws and regulations.

  • Communications & Marketing
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  • Campaigns
White Paper

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  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
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