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Sample Collection: Branding

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

  • Advancement Services
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  • Communications & Marketing
Samples

Sample Collection: Podcasts

The CASE Library maintains this collection of podcasts for all members. It includes those that were recognized with CASE Circle of Excellence Awards.

  • Alumni Relations
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Samples
TalkingShop Keith Paul
July 1, 2024

Talking Shop: Marketing is a Contact Sport

Boosting community college brand identity through partnerships

Keith Paul, Chief Marketing Officer at Northern Essex Community College, shares how his team has boosted its college's brand identity through partnerships and stepping up its game.

  • Communications & Marketing
  • Branding
Department
The Name Changed teaser
July 1, 2024

The Name Changed (the Community Focus Didn’t)

How Oakton College connected the pieces of a successful brand refresh

When Oakton Community College’s board of trustees voted to remove the word “community” from its name, the Illinois institution’s marketing and advancement teams embarked on a brand relaunch. This case study highlights the wins, the challenges, and the lessons learned—particularly relevant today as many community colleges consider name changes, mergers, and institutional identity shifts.

  • Communications & Marketing
  • Branding
Feature

Sample Collection: Higher Education Emergency Relief Fund (HEERF) Reports and FAQs

The CASE Library created this collection to provide resources for U.S. institutions receiving Higher Education Emergency Relief Fund (HEERF) funding. Included are examples of reports, applications, and FAQ pages.

  • Financial Management
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Samples
Our Educational Partners offer a range of additional resources and services
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University of Maryland
May 1, 2021

Movie Match

From blockbuster movies to cult favorite television series, campuses can be popular filming locations. Try to match these shows and films to the correct institutions.

  • Communications & Marketing
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  • Multimedia
Advance Work
What is Equity teaser image
May 1, 2021

What is Equity?

Advancement and education leaders discuss how definitions and commitment are key to building more racially equitable institutions

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

  • Alumni Relations
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Feature

Sample Collection: Corporate & Foundation Relations

The CASE Library maintains this collection of online samples for all CASE members. It includes a variety of materials such as annual reports, policies about gifts, grants and contracts, strategic plans and more. 

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Samples
Antidote
January 27, 2021

The Power of Film

Amarillo College showcases care for its community in new documentary 'The Antidote'

The new documentary The Antidote spotlights Amarillo College and its efforts to break the cycle of poverty for its students. The institution’s leaders share their thoughts on the film and how it shows the impact of community colleges.

  • Communications & Marketing
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Article
December 2, 2020

CCAN: In Brief

Congratulations to Brenda Henderson, recipient of the Council for Resource Development Legacy Scholarship; thank you to the 2020 Federal Funding Task Force.

  • Fundraising
  • Grants
Article

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • Currents Magazine
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
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    • Volunteer
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      • Industry Advisory Council
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      • CASE Standards Champions
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    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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