The CASE Library maintains this collection of online samples for all CASE members. It includes examples of homecoming and reunion planning and communications materials as well as CASE Circle of Excellence Award winning examples from the alumni relations and special event categories.

The most recent classes of graduates, shaped by pandemic interruptions to their campus experiences, present a unique set of challenges when it comes to reconnecting with their alma maters. Find out how alumni relations teams are rising to the challenge, with innovative programs and strategies for engaging their newest young alumni.

There’s no doubt that communicating with your alumni (especially recent grads) on social media is effective. Alumni are already familiar with their alma mater, but they may lose their immediate connection once they have graduated. Keeping you alumni community engaged on your institution’s social media channels helps connect them to your institution, while keeping them in touch with fellow alumni. Connect with alumni on social media and you will engage with them on platforms where they already spend time.

Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

Sports rivalries in higher education and among independent schools foster advancement opportunities 

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

The CASE Library has compiled these resources to assist members who are looking to start or revamp an alumni awards program. 

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.