The CASE Library has compiled a collection of communications and marketing impact and annual reports which detail departmental qualitative and quantitative accomplishments including web traffic, social media, media placements, and news. 

To help a magazine story really shine, give it an illuminating illustration. Here, the 2024 Circle of Excellence winners in the illustration category share their advice for marketing and communications team members collaborating on graphics and illustrations.

The CASE Library compiled this collection of special events materials including invitations, programs, videos, planning guides, checklists, and assorted other materials. 

The CASE Library compiled this collection including links to commencement/graduation websites, videos, mobile apps, social media platforms, and alumni programming.

Today’s school advancement professional needs to lean on data to maximize alumni engagement. Learn how to establish the metrics and methods that move the needle.

CASE is pleased to see that U.S. News & World Report has updated its 2024 Best Colleges methodology and removed alumni giving as a ranking indicator.

Kim Rich is Senior Director of Advancement Services and Operations at Sidwell Friends School in Washington, D.C., U.S. She says a love of data, relationship building, and mission are at the heart of her career in advancement.

Advancement professionals share stories of data in action. They are using the metrics and insights that come from participating in CASE’s industry-leading surveys to set strategy and goals, benchmark against peers, target constituent groups, enhance programming, meet campaign goals, and add new staff.

Hundreds of decisions advancement professionals make each day are data-driven. When we are functioning at our most strategic, we use the significant data at our disposal to make informed decisions that will improve our institutional advancement outcomes. We bring these outcomes to life with the stories of impact we tell.

In fall of 2016, the CASE Commission on Alumni Relations created the Alumni Engagement Metrics Task Force to address the need for an industry-wide framework to measure alumni engagement. The result was the Alumni Engagement Metrics survey, CASE’s first truly global survey. Now, with results from three years of AEM, advancement professionals who work in alumni relations are benefiting from measuring their results in four areas: volunteerism, experiential, philanthropic, and communication. The ability to document positive outcomes is already elevating the profession. In this article, we hear from CASE members who participated in AEM and how it is changing their work for the better.