La mayoría de las organizaciones educativas y sin fines de lucro, que generalmente se encuentran a años luz de sus pares en la mercadotecnia de consumo, aún no tienen los activos y no tienen la posición financiera para utilizar las técnicas más recientes con los mismos resultados.

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution.

This one-page snapshot reports on the results of a 2010 survey on communications and marketing spending by independent schools.

The online resource for development and fundraising activities in education.

More than 100 institutions have used CASE’s Alumni Magazine Readership Survey to collect insights from more than 100,000 readers. Here are a few takeaways from the survey data.

What our readers had to say about the January/February 2020 issue of Currents.