Fundraising today has become increasingly digital. In the last few years, more advancement teams have created roles devoted specifically to digital engagement. Digital gift officers (or the similarly focused donor experience officer) aim to connect with mid-level donors through email, video, social media, virtual meetings, and more. Here’s a look at what teams have learned so far about the challenges and promise of digital engagement with donors.

Readers still love print magazines—but amid print cost issues, paper shortages, and staffing challenges, it’s more important than ever for magazines to have a strong digital presence. To build a strong digital strategy: know your audience, hone your content strategy, choose a platform that works for you, and use digital tools to promote and share content. This piece offers examples of and tips from teams who have shifted or transformed their digital magazine approaches.

The CASE Library has prepared this collection to help advancement professionals plan for and move through a transition.

CASE members dish on their magazines’ food content.

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"

Here’s how four university and college communications teams balance the scientific and the personal to tell compelling stories covering climate change and environmental issues.

Day of giving campaigns, sometimes called fundraising blitzes or money bombs, are fundraising campaigns conducted within a short time frame—generally between 12 to 48 hours. A day of giving can be a standalone event on a date important to the institution or held in connection with a larger event, such as #GivingTuesday or a regional Give to the Max Day.

Milton Academy is the first independent school to win the CASE Sibley Magazine of the Year Award. Its themes and “flow” for readers, its marriage of words and design, and its people-centered storytelling make this publication a magazine with ambition.

Should there be any doubt that CASE member editorial teams are a creative bunch, just look at the 2022 Circle of Excellence Design/Cover category. It produced five gold winners, along with three silvers and a bronze. 

The 2022 Circle of Excellence Award-winning fundraising campaigns took creativity to a new level, using ingenuity to create targeted campaigns, events, annual giving appeals, and more that engaged audiences. Here's what made these projects effective.