When Nancy Hullihen was promoted to executive director of alumni relations and development at the University of Miami's business school, she needed help training fundraisers who were new to the university—and often to major gifts. One of the school's strongest volunteers and donors, Pat Barron, stepped forward.

We thought we were on the right track. After months of preparation and construction, Friends' Central School in Pennsylvania launched its revamped website in fall 2014. The responsively designed site aimed to show off the Quaker school's offerings and give us an advantage in a highly competitive market: The percentage of students enrolled in the greater Philadelphia area's more than 130 private schools has decreased by 5 percent in the past 10 years. We needed to focus on the first impressions of prospective parents and make our value proposition clear.

Remember the last time you saw an old friend? Perhaps you spent the first hour laughing at fond memories and reliving the past. But then the conversation moved to the present: How's your job? Where are you going on vacation? What books have you read lately? Your relationship is rooted in the past, but it takes common bonds and current interests to inspire more dinners and drinks.

Where's the proof? With growing concerns over student debt, rising tuition, and the perceived high costs of higher education, prospective students and their families are clamoring for evidence. It's a reality that's forcing institutions, long accustomed to touting their academic strengths, to emphasize career preparation, job placement, value, and return on investment.

Each week, two women in their 90s ride the bus to Ithaca College from the nearby Longview retirement community to audit a course at the New York institution. Residents of the retirement community Oak Hammock at the University of Florida take language courses—and arrive by the busload to attend football games. Members of the Osher Lifelong Learning Institute at American University in Washington, D.C., volunteer to lead study groups or contribute to the newsletter.

Here's a scenario familiar to many higher education communicators: You're at a conference listening to a panel of reporters from major media outlets bemoan how flaks like us shouldn't bother them with pitches. Any email you send will be too long, and don't even think about calling. They don't have time.

In this new CASE title, author Kathleen Loehr focuses on the specific individual, team and organizational adaptations necessary to increase philanthropic support from women.

The Library frequently receives questions about alumni student mentoring programs, particularly on how they are structured and managed and on best practices emerging from successful programs. In light of these requests, we have developed this resource collection with accompanying sample material.

This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner.

This 2012 report explores the findings of an international study on the use of social media in crisis communications at institutions of higher education.