The CASE Library has developed this resource collection for members who work at HBCUs. This collection offers case studies, research and recommended practices with a focus on the areas of fundraising, alumni relations, management and leadership.

Freshen up your events with these creative event-planning tactics and top CASE resources.

The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines.

The Council for Advancement and Support of Education has announced the recipients of the 2018 Service Awards in State Government Relations.

"What we ultimately decided on was the idea of celebrating the global family."

When the 2000 Summer Olympics were staged in Sydney, the beauty and energy of Australia's largest city were on worldwide display.

In 2013, the city of Glasgow, Scotland, launched a new brand campaign: People Make Glasgow.

When scrolling through Instagram, alumni might expect to see typical images on their alma mater's feed: scenic vistas of the quad, graduation caps, lattes from the campus coffee shop.

More and more, social media users turn to Facebook, Twitter and Reddit for news. What does that mean for educational institutions?

Our campaign to build a network of responsive, media-trained faculty experts has gained news coverage for their research and attracted attention to our Texas institution and its contributions to society.