When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

In the year and a half since GDPR went into effect, advancement professionals at educational institutions both inside and outside of the EU have learned a massive amount about how to move forward in a world of more robust privacy protection. And they know that this is only the beginning.

Even before COVID-19, community colleges had ventured into the virtual arena of esports. In his new bimonthly column, Marc Westenburg, director of CASE’s Center for Community College Advancement, discusses the untapped potential of this rising phenomenon.

CASE Asia-Pacific is now seeking applications for its graduate trainee program as well as host institutions.

Community colleges are critical to alleviating current struggles. Advancement is vital to institutions’ continued efforts to make a difference.

The Management Checklist for Communications and Marketing is intended to help managers conduct internal self-assessments of information and programs and is not intended for use by external regulators or auditors.

The CASE Library provides a great introduction on advancement and higher education through a new "Good Question" online.

For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement.

The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines.

There’s a lot of work that goes into recruiting potential students to your institution -- are you sure you’re hitting the right notes? One mother and advancement professional has some advice -- from just going through the recruitment life process with her son.