When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them

Even before COVID-19, community colleges had ventured into the virtual arena of esports. In his new bimonthly column, Marc Westenburg, director of CASE’s Center for Community College Advancement, discusses the untapped potential of this rising phenomenon.

The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines.

The CASE Library has developed this resource collection on donor cultivation. It contains a curated selection of books, articles, and practitioner blog posts on donor cultivation techniques and strategies.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

Amid tight budgets, a shifting readership, and the drive for engaging online content—is print dead? The answer, by all accounts, is no. Print is alive and well. Alumni and school magazines have stayed relevant and resonant with audiences by leveraging the strengths of print and strategically grappling with cost challenges.

CASE members share sustainability practices for alumni events.

Having a small budget is a challenge, but it’s also an opportunity to build relationships and show your efficiency skills. Remember, spending less doesn’t mean spending cheap. Look for quality products and services that still leave your guests feeling like you spent a million bucks. Here are 10 tips to create an event on a small budget.

What members are thinking and sharing: guidelines for statements on public issues, alumni awards celebrations, and more.