The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines.

The CASE Library has developed this resource collection on donor cultivation. It contains a curated selection of books, articles, and practitioner blog posts on donor cultivation techniques and strategies.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

Where's the proof? With growing concerns over student debt, rising tuition, and the perceived high costs of higher education, prospective students and their families are clamoring for evidence. It's a reality that's forcing institutions, long accustomed to touting their academic strengths, to emphasize career preparation, job placement, value, and return on investment.

The CASE Library has developed a resource collection on prospect identification and qualification. The collection offers a selection of books, book chapters, articles, and other resources on prospect identification and research, and prospect qualification. This includes introductory information on wealth screening and privacy issues.

About four years ago, a student at the University of California, Berkeley, conducted a crowdfunding campaign and gave the institution $86,000. The university's reaction? Anxiety. "Everyone wanted to know where the money came from. He was a good kid doing a good thing. But from the university's perspective, it set off alarm bells," particularly with how the gift could be distributed within Berkeley's guidelines, says Richard Swart, who became the institution's crowdfunding scholar-in-residence in 2015.

The CASE Library has compiled this sample collection of prospect management policies and procedures. Prospect management policies outline procedures on prospect assignments and the movement of prospects through the stages of the development cycle.

The CASE Global Reporting Standards were reviewed and updated by advancement professionals and CASE volunteers.

Let's face it: No one who works in communications and marketing wants to design flyers or write email copy every day. These professionals crave inventive yet impactful projects that will propel the school, college, or university they serve. But too often creative people devote their workdays to cranking out uninspired deliverables for Director So-and-So's upcoming event. When a marcomm team functions as a service-level agency, its members live in reaction mode. Its agenda is set by urgent requests from other units rather than the institution's strategic goals.

The CASE Library regularly receives questions about campaign planning. This resource collection compiles checklists, recommended practices, and information on campaign trends.