The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines.

The CASE Library has developed this resource collection on donor cultivation. It contains a curated selection of books, articles, and practitioner blog posts on donor cultivation techniques and strategies.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

The Library maintains this collection of scholarship materials including agreements, policies, committees, stewardship, and assorted other materials. The pages are arranged by sample type, then alphabetically by institution.

This collection links to articles and resources about scholarship best practices and administration. Topics covered include scholarship criteria and donor control, general scholarship management, and benchmarking.

About four years ago, a student at the University of California, Berkeley, conducted a crowdfunding campaign and gave the institution $86,000. The university's reaction? Anxiety. "Everyone wanted to know where the money came from. He was a good kid doing a good thing. But from the university's perspective, it set off alarm bells," particularly with how the gift could be distributed within Berkeley's guidelines, says Richard Swart, who became the institution's crowdfunding scholar-in-residence in 2015.

Let's face it: No one who works in communications and marketing wants to design flyers or write email copy every day. These professionals crave inventive yet impactful projects that will propel the school, college, or university they serve. But too often creative people devote their workdays to cranking out uninspired deliverables for Director So-and-So's upcoming event. When a marcomm team functions as a service-level agency, its members live in reaction mode. Its agenda is set by urgent requests from other units rather than the institution's strategic goals.

The CASE Library regularly receives questions about campaign planning. This resource collection compiles checklists, recommended practices, and information on campaign trends.

When Chris Pipkins walks the exhibitor space at advancement conferences, he sees a wide array of products, many offered by new and unfamiliar companies. As the associate vice president for advancement information services at James Madison University in Virginia, Pipkins says he fields more calls and emails from potential vendors than he once did.

The CASE Library has compiled this collection of resources to assist members who are implementing gift fees.