In the ever-evolving landscape of education, independent schools are beginning to embrace a meaningful shift in their approaches to marketing and branding. This signifies a pivot toward data-driven, future-focused strategy.

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

Through CASE Insights, advancement professionals have access to the latest data, standards, and research. Here’s a look at the historic milestones that led to Insights.

CASE and the National Association of Independent Schools are partnering to enhance data collection and analysis for independent schools. In 2022, CASE and NAIS will update the online Data and Analysis for School Leadership survey  tool to create a powerful, one-stop shop for U.S. independent school data collection.

CASE advocates for integrated advancement, which encompasses all the disciplines working in a professional capacity to advance our schools, colleges, and universities. By developing both understanding of, and empathy for, all the professional disciplines that must collaborate effectively to advance education to transform lives and society, we will be most successful.

Last year saw transformative gifts given to certain community colleges (who no longer wistfully sing “If I Had a Million Dollars”). How can two-year institutions continue to illustrate return-on-investment value to increasingly savvy donors?

The CASE Advancement Services Survey aims to understand how professionals at European higher education institutions approach digital transformation.

Joanna Watts has more than 25 years of experience in higher education both in the U.K. and Australia. Passionate about building better donor and alumni experiences, Watts participated in writing the Australian/New Zealand chapter of the CASE Global Reporting Standards. Here, she explains how the new standards give institutions the tools to benchmark globally, no matter how small or large their advancement departments are.

Discover the top 5 leadership perspectives discussed at this year’s CASE Summit for Leaders in Advancement, and learn to apply them to become a vital partner at your school. 

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.