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Sample Collection: Communications & Marketing Impact Reports

The CASE Library has compiled a collection of communications and marketing impact and annual reports which detail departmental qualitative and quantitative accomplishments including web traffic, social media, media placements, and news. 

  • Communications & Marketing
  • Infographics
  • Magazines & Publications
Samples

Subject Guide: Advancement at Independent Schools

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

 

  • Advancement Services
  • Alumni Relations
  • Engagement
Subject Guide

Sample Collection: Young Alumni Engagement

The CASE Library maintains this collection of young alumni samples. It includes samples from awards programs, advisory boards and councils, young alumni giving initiatives, and events and alumni programming. Materials from the CASE Circle of Excellence Awards are included as available.

  • Alumni Relations
  • Affinity groups
  • Young alumni
Samples

Sample Collection: Student Recruitment

The CASE Library maintains this collection of student recruitment materials including viewbooks, videos, publications packages, and assorted other materials.

  • Communications & Marketing
  • Enrollment
  • Magazines & Publications
Samples

Sample Collection: Student Philanthropy

The CASE Library has created this collection to help members develop programming to teach students about the importance of private support for their institutions and encourage student giving.

  • Fundraising
  • Student philanthropy
Samples
Our Educational Partners offer a range of additional resources and services
Learn More

Sample Collection: Commencement & Social Media

The CASE Library compiled this collection including links to commencement/graduation websites, videos, mobile apps, social media platforms, and alumni programming.

  • Communications & Marketing
  • Social Media
  • Event Planning
Samples
Carroll Community College campus
November 1, 2024

Building a Personal Brand to Further an Institution’s

Carroll Community College empowers its employees to impact their institution through social media

Carroll Community College created a different kind of employee social media advocacy program. Instead of a marketing team creating messages and then distributing them to employees to post, Carroll’s program, called an “employee impact initiative,” focuses on empowering its faculty and staff on social media.

  • Communications & Marketing
  • Social Media
Advance Work

Sample Collection: International Alumni Relations

This collection includes CASE Circle of Excellence Award winning programs in the alumni relations programs categories. Examples of international alumni handbooks and guides; forms; constitutions and bylaws; data protection agreements; activity, event and program forms and invitations; maps and more are also included.

  • Alumni Relations
  • Affinity groups
  • International alumni
Samples
Students eat pizza at the University of Iowa Center for Advancement
May 1, 2023

The Power of Pizza

National Pizza Day sparked an alumni digital engagement bonanza for the University of Iowa Center for Advancement

University of Iowa Center for Advancement capitalized on the alumni response to a simple question posted to its Facebook page on National Pizza Day in 2021: "Where was your favorite place to get pizza as a student?"

  • Magazines & Publications
  • Online Communications & Marketing
  • Social Media
Advance Work

Subject Guide: Student Philanthropy

Members often ask about student philanthropy and ways to engage students in fundraising while they are still on campus. The resources in this bibliography discuss the depth and breadth of the topic—from student philanthropy groups and student giving programs to research on the impact of student experiences on future alumni giving and engagement.

  • Fundraising
  • Student philanthropy
Subject Guide

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      • Past Events
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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