University recruitment videos tend to follow a similar formula—but Leeds Beckett University had other ideas. In 2022, the institution took a different, cinematic approach to capture arts students and alumni performing original pieces in a newly opened arts facility on the U.K. university’s campus.

This article is based on a well-known theory that every story ever told follows one of seven basic plots. By understanding and embracing these plots, we can craft stories that will inspire our advancement audiences to: engage, attend, apply, accept, volunteer, mentor, donate!

Advancement professionals are diligently focusing on DEIB initiatives within their teams.  And more and more of them are beginning to look outward as well. Two advancement professionals with wide experience working in the DEIB space offer practical strategies to more effectively identify, involve, solicit, and steward alumni of color.

Effective mentorship requires intentional effort by both the mentor and the mentee. Hear from both perspectives with advice and tips for building successful and impactful mentoring relationships.

Whether it be a crisis on campus or a volatile world event, communication officers are under pressure to respond. The stakes of these statements have never been higher. Hear from seasoned education communicators on best practices and strategies, and the need to take a deep breath and fully assess the situation at hand.

You’re stuck on a problem. How do you clear your head and generate solutions? Here are a few ideas.

In uncertain times, people tend to look to their various communities for comfort and support. 

Many believe that leaders are born with their take-charge abilities. But developing leadership skills is a process that anyone can undertake.

Digital subscriptions to the CASE Global Reporting Standards are now available.

The CASE Library has created this collection to provide information on the California Consumer Privacy Act and its impact on educational institutions.