Concordia's 50 Under 50 Shaping Business was an online and print campaign designed to re-engage highly successful graduates whose affinity with the university was moderate to low, yet who are influential and possess future giving capacity. We created an online feature that would provide meaningful recognition. Borrowing a time-tested format, yet seldom done by a university, we built a list that spans movers and shakers from across industries and around the world. We have developed a model that can be readily replicated or adapted across other universities and colleges. Our experience demonstrates an efficient, cost-effective, and high-impact way to build relationships with unengaged groups, showcase alumni, foster pride, and create shareable content. Our target audiences included the 50 featured participants themselves, their immediate professional networks, and our wider alumni community. The 50 participants were between the ages of 35 and 50, with the majority 45 and above.
From the Judges
In our current environment, putting an event like this online is very timely. For relatively low cost, this has a wide reach and will continue to pay dividends over time with alumni engagement.
