Haskayne School of Business 2020 Community Report
From the Nominator
"An annual report unlike any other to recap a year unlike any other. The year 2020 was a lot of things, and trying to summarize it to our community stakeholders was a unique challenge. What should have been the biggest event of the year for the school--breaking ground on a new $90 million building, a celebration that was cancelled because of the pandemic--instead became the theme of the year: Ground breaking.
The 2020 community report featured a print and online version, each unique in their layout. Together, both versions celebrated not only the literal breaking of ground, but all of the unique stories of the people who broke ground in their fields. Inspired by their success, we pushed the bounds of technology with our online report by integrating playful technology features, graphics, and video usage. The final product was inspiring, engaging, and a remarkable collection of stories for a year that no one will soon forget."
From the Judges
An illustrative report peppered with good photographs and infographics. Judges particularly liked the focus on numbers, as well as words. Something a bit different, which is well executed.