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    Leadership for Rising Advancement Stars
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    Gord Arbeau

    Gord Arbeau

    Associate Vice-President Advancement and External Relations, Brock University

    Gord Arbeau is a seasoned and respected leader with more than 25 years’ experience leading advancement, communications and marketing teams in the public and private sectors. For the past 16 years, Arbeau has held senior roles in public universities in Canada, leading the communications and marketing efforts and supporting their advocacy efforts and the raising of private and public funds. Currently, he leads the advancement and external relations activities for Brock University, a public comprehensive institution with over 19,000 students and 1,000 faculty and staff. His team is responsible for Development, Stewardship, Alumni Engagement, Marketing/Communications and Advancement Services. His teams have received multiple CASE Circle of Excellence awards and CASE District citations. He is a past member of the CASE Board of Trustees, the past chair of the CASE Commission on Communications and Marketing and the current Vice-Chair of the CASE U.S.-Canada Council.

    Amy Bronson

    Amy Bronson

    Associate Vice President of Advancement Resources and Strategic Talent Management, Boston University

    Amy Bronson is associate vice president of advancement resources and strategic talent management at Boston University, where she is engaged in building and sustaining an outstanding team of advancement professionals who are undertaking an enormous challenge: the first comprehensive campaign in the history of the university.

    She oversees the talent management program for a staff of 225 including 17 schools and colleges at the university. Encompassing talent acquisition, organizational and learning development, human resource management, finance and administration, she partners with colleagues across the university to ensure the advancement team is ready to meet the campaign challenge.


    Prior to joining BU in September 2010, Bronson led the strategic staffing initiative for the "Light the World Campaign" at Boston College. Before joining BC in 2005, she was at Harvard Law School where her many roles included managing special events, curriculum planning and program administration for executive legal education, and as a fundraiser and administrator at Baker House Alumni Center. Her prior experience includes working for Tiffany & Co. in Chicago and Houston and teaching in Athens, Greece. With more than 20 years of advancement experience, she has served in leadership roles and presented at numerous conferences.

    Sue Cunningham

    Sue Cunningham

    Crystal Apple Winner
    President and CEO, Council for Advancement and Support of Education

    Sue Cunningham is president and CEO of the Council for Advancement and Support of Education (CASE), which supports more than 3,600 schools, colleges and universities worldwide in developing their alumni relations, communications, fundraising and marketing operations in order to advance their institutions. As CASE president and CEO, she provides strategic and operational leadership for one of the largest associations of education-related institutions in the world with members in more than 80 countries. She became president of CASE in March, 2015.

    Cunningham engaged CASE and thousands of its volunteers in a comprehensive strategic planning process resulting in Reimagining CASE: 2017- 2021, an ambitious and comprehensive framework for serving CASE’s members and championing education worldwide. This volunteer and member engagement extends into a comprehensive effort to refine CASE’s governance structure to more effectively support CASE’s global reach and service to members.

    Under her leadership CASE acquired the Voluntary Support of Education survey and created AMAtlas. CASE has reinvigorated its global advocacy agenda and is engaged in reviews of the curriculum across all advancement disciplines and an update of CASE’s management and reporting standards and guidelines, which operate as the industry-leading set of standards. She is most proud of CASE’s efforts to diversify the advancement professions and CASE’s commitment to talent management, within the organization and across CASE’s membership.

    Cunningham serves on the steering committee of the Washington Higher Education Secretariat, is a member of the Council of Higher Education Management Associations, the International Women’s Foundation, and serves on the fundraising committee for the Aurora Foundation.

    Prior to CASE, she served as vice-principal for advancement at the University of Melbourne and as the director of development for the University of Oxford. She served as director of development at Christ Church, Oxford, and as director of external relations at St. Andrews University.

    She is an honorary fellow of the Melbourne Graduate School of Education and a fellow of the Royal Society of Arts, a recipient of the CASE Europe Distinguished Service Award, and is a CASE Crystal Apple Award recipient. She holds a master’s degree from Oxford University and a bachelor’s degree in performing arts from Middlesex University.

    Ian Edwards

    Ian Edwards

    Crystal Apple Winner
    Partner, More Partnership

    Ian Edwards is Partner at More Partnership with 29 years of fundraising experience. He has advised on some of the highest profile university campaigns undertaken outside North America including Oxford, UCL and Trinity College Dublin. He advised École Polytechnique on its first campaign and is working with EDHEC Business School and Institut Pasteur. Other clients include, the Royal Academy of Music, the London School of Economics, the Nelson Mandela Children’s Fund the University of Pretoria and Rhodes Trust.

    Ian has an MA in Social & Political Science from Emmanuel College Cambridge and counts his primary talents in fundraising strategy, campaign planning and principal gifts. He’s also known for his expertise in board and senior volunteer coaching and mentoring, articulation of the institution’s story, and developing an authentic and compelling narrative that inspires donors and volunteers.

    His previous experience includes 10 years working for the world’s leading coffee and sugar trading company based in Nairobi; 5 years as the first Director of Development at Shrewsbury School; and 10 years at INSEAD, latterly as Executive Director of Development leading the team responsible for the €200m INSEAD Campaign: a business school for the world.

    Ian’s contributions to the industry include serving as Chair of CASE Europe Board from 2001-04, a Trustee for Nizkor Network, Liveryman for Worshipful Company of World Traders, and Freeman of the City of London. He is also a CASE Crystal Apple Holder.

    Ian lives in France and is a fluent French speaker.

    Liesl Elder

    Liesl Elder

    Crystal Apple Winner
    Chief Development Officer, University of Oxford

    Liesl Elder directs the University Development Office, overseeing philanthropic fundraising for the University across the academic divisions, museums and libraries. Her teams work worldwide, including the University’s offices in Hong Kong and Tokyo. She came to Oxford in in 2011 to lead the Oxford Thinking Campaign, managing its relaunch from a £1.25bn to a £3bn campaign, and seeing it though to a successful conclusion last year. The Oxford team won the 2020 CASE Platinum Award for Best Practice in Fundraising.

    Liesl has worked in educational fundraising since 1993, beginning her career at the US liberal arts colleges Carleton College and Oberlin College before serving as Campaign Director for Santa Clara University in California. She moved to the UK in 2004 to become Director of Development and Communications at Durham University, followed by a few years in Scotland as Director of Development at the University of Edinburgh.

    Mike

    J. Michael Goodwin

    President and CEO (retired), Oregon State University Foundation

    Mike Goodwin is a nationally recognized leader in higher education fundraising and management, known for his ability to adapt business practices to nonprofit organizations. He is a frequent presenter at professional conferences including the Association for Governing Boards and the national Council for Advancement and Support of Education (CASE). He has led three universities through their first comprehensive capital campaigns, including two with $1 billion fundraising goals.

    The immediate past president and CEO of Oregon State University Foundation, Goodwin is an active member of the Oregon community and serves on the boards of the Portland Business Alliance, The Beaver Caucus and Medical Teams International. He is a former chair of CASE and has actively promoted advocacy for higher education.

    Karen Osborne

    Karen Osborne

    Crystal Apple Winner
    Senior Strategist, The Osborne Group, Inc.

    Nationally and internationally recognized as an excellent consultant, executive coach, and presenter, Karen Osborne receives invitations from across the globe. She makes presentations to and consults with large and small not-for-profits and institutions. She speaks at AFP chapters across the United States and annually for the Institute for Charitable Giving. As a CASE volunteer, she speaks at the Minority Advancement Institute, for the webinar series and for the past 15 years, at CASE's Summer Institute in Educational Fundraising.

    Considered an industry thought leader, Osborne has many published articles, serves on leadership panels, tweets daily @kareneosborne and blogs. CASE awarded her the Crystal Apple for Outstanding Teaching and Public Speaking. In 2014, CASE honored her with the Frank L. Ashmore Award for Distinguished Service to the fundraising profession.

    Osborne serves on the Woodrow Wilson National Fellowship Foundation board, and is an adjunct faculty member for Johns Hopkins University's graduate nonprofit leadership program.

    Paul Rucker headshot

    Paul Rucker

    Vice President for Alumni and Stakeholder Engagement at the University of Washington and Executive Director of the UW Alumni Association, University of Washington

    Since 2009, Paul has served as senior alumni relations officer at the University of Washington, one of the world’s leading public research universities with 59,000 students on three campuses, 20,000 faculty and staff and more than 475,000 alumni worldwide.  As vice president for alumni and stakeholder engagement, Paul serves as executive director of the UW Alumni Association, a 130-year non-profit organization committed to advancing higher education in the State of Washington and supporting the UW. Paul is a member of the UW President’s Cabinet and the Executive Team for University Advancement, which leads the planning and execution of Be Boundless — For Washington, for the World, the UW’s ambitious $5 billion campaign to transform the student experience, drive public good, expand impact and empower innovation.

    From 1992 to 2004, Paul served in student affairs and workforce development leadership roles at Washington community and technical colleges. Paul served as executive director of international programs at Shoreline Community College from 1998 to 2004 where he led the planning and execution of international student services – international marketing/admissions, advising and retention – study/teach abroad programs, international workforce training and curricular transformation. At Edmonds Community College, Paul led international business internship programs and was the founding director the Washington State Community College Consortium for Study Abroad (WCCCSA), one of the nation’s leading community college study/teach abroad programs. 

    Paul is a member of the Council for the Advancement and Support of Education (CASE) Board of Trustees and on the Board of Directors of the Council of Alumni Association Executives (CAAE).  He is frequent speaker on the strategic integration of alumni relations in higher education and alumni legislative advocacy program administration.

    Schroeder_Fritz2019

    Fritz W. Schroeder

    Crystal Apple Winner
    Vice President for Development and Alumni Relations, Johns Hopkins University

    Fritz Schroeder became Vice President for Development and Alumni Relations in October 2012 and has served Johns Hopkins for more than 25 years in a series of senior management roles.

    He provides leadership and oversight for all fundraising and alumni efforts of the university and Johns Hopkins Medicine, and serves as the institution’s chief fundraising officer. He was responsible for planning and executing the recently concluded Rising to the Challenge campaign, which received more than $6 billion in commitments.

    Schroeder joined Johns Hopkins in 1996 as Director of Annual Giving and became Executive Director of Development and Alumni Relations in 2000. During this time he had responsibility for alumni outreach and for annual giving programs, serving as the Executive Director of the Alumni Association.

    In 2004, Schroeder became Associate Vice President for Development and Alumni Relations, with a promotion to Senior Associate Vice President in 2006. He shared responsibility with deans and directors for the university’s decentralized fundraising operations in the schools and other units; provided leadership for centralized development support offices; and took the lead on strategic planning, budget planning and oversight, trustee stewardship, prospect strategy development, and general organizational issues.

    Schroeder joined Johns Hopkins from the University of Maryland at College Park, where he had served since 1989 in a number of roles, including Director of Annual Giving from 1993 to 1996.

    He is a frequent speaker and conference leader, serves as a trustee of CASE, and is the author of the 2000 book Annual Giving: A Practical Approach as well as several other fundraising chapters. In addition, he is currently leading an effort to develop a more consistent advancement curriculum through the work of a task force established by CASE in the fall of 2017.

    Schroeder is a 1989 graduate of James Madison University. He earned a Master of Business Administration from the University of Maryland at College Park in 1994.

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