Storytelling is one of the most powerful tools in donor stewardship, with its impact deeply rooted in brain science. Simple changes in language can significantly influence how donors respond emotionally and neurologically. By understanding how stories and specific words shape brain activity, stewardship professionals can craft narratives that foster trust, empathy, and satisfaction. When paired with feedback mechanisms, storytelling transforms stewardship into a dynamic, two-way relationship that strengthens long-term donor loyalty.

As Donor Relations professionals, we strive to make our acknowledgements timely, meaningful, and authentic. Ideally gift officers are an integral part of the process and offer their input to make letters personal and effective. However, other priorities, limited staffing and logistics can get in the way. Over the past year, our team at Stony Brook University has transformed our ACK letters process using effective project management tools, sending over 1,600 personalized letters to donors within 1-2 weeks of making their gift with only one full time dedicated staff position and a freelance writer. By leveraging technology and partnering effectively with gift officers and advancement leadership, you also can transform your acknowledgement letter process.

Discover how UB celebrated its monumental $1 billion fundraising campaign by putting impact and donor experience at the forefront. This presentation delves into the strategy behind the success, showcasing key events, innovative marketing approaches, and impactful communications that brought the campaign to life. Learn how personalized donor stewardship throughout the campaign celebration period enhanced engagement and fostered lasting relationships. Join us for an inside look at the tactics and creativity that not only achieved but celebrated this historic milestone.

Discover how Colorado State University has transformed its scholarship stewardship program over the past four years to better reflect its values, mission, and commitment to equity. This session explores the journey of reimagining stewardship, offering key insights into rethinking power dynamics in philanthropy and the lessons learned along the way. From eliminating student barriers and protecting privacy to fostering transparent donor practices, we’ll unpack the strategies, collaborations, and leadership that have shaped this transformation—ensuring that stewardship efforts justly include students and donors. This timely discussion is for all those who advocate for vulnerable communities or work to address inequities in fundraising. You'll leave with knowledge and inspiration to promote more equitable giving relationships, through the lens of donor relations and stewardship.

Learn how to elevate donor relations by creating a standout experience for major and principal gift donors. This session—framed through memorable analogies like a charcuterie board—offers a practical framework for building a thoughtful, personalized annual plan. You’ll explore how to align core engagement activities, supporting experiences, and personal touches into one cohesive approach. Whether your shop or staff size, these strategies are scalable and effective. Walk away with tools to plan and tailor interactions that build stronger donor connections and long-term partnerships.

Join us for "Tech-Driven Impact: Elevating Engagement and Streamlining Workflow” -
a session designed to inspire and equip nonprofit professionals. Explore innovative technologies that amplify donor impact, elevate storytelling, and boost retention while simplifying workloads. Through interactive discussions and real-world examples, you’ll gain actionable insights to creatively and efficiently transform your approach to donor engagement. Whether you're a tech enthusiast or just starting your digital journey, this session will empower you to revolutionize your strategies and make a lasting impact.