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CASE Europe Annual Conference 2024
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1:40 PM - 2:40 PM GMT
The Challenges of University Rebranding in the UK over the Past 15 years
UK universities have grappled with the concept of branding and marketing as a credible discipline over the past 15 years. This session will showcase numerous examples of how UK HEIs have tackled rebranding repositioning their organisations. Striving to create a 'unique selling proposition' has evolved over these years which has been challenging as the discipline of marketing as a strategic driver has evolved.
Speakers: Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University, Robert Pepper, Strategy Director, PS London
1:40 PM - 2:40 PM GMT
An operating model for university reputation management
Speakers: Santiago Fernández-Gubieda Lacalle, Chief Reputation Officer, Universidad de Navarra
3:10 PM - 4:30 PM GMT
Closing Plenary - Unlocking Joy: Reigniting Purpose and Passion in Your Work
In our energising closing keynote, Esther will take you on a journey exploring the transformative power of joy. Why do we do what we do and what ignites the fire in our bellies? Is finding joyful work a big ask? What does joy actually do for us?
Drawing on some super cool human stories as well as research and psychology, we will unpack the essences of what it is that really makes us tick in our day-to-day work. You will also hear about how to prioritise self-care (unapologetically), reactivate purpose, and navigate challenges by unleashing the moments when you know you are truly revelling in what you do best. Get ready for some new discoveries, aha moments, liberating questions…and a bit of playfulness along the way.
Speakers: Esther Kwaku, Storyteller / Facilitator / Coach