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CASE Europe Annual Conference 2024
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1:40 PM - 2:40 PM GMT
Through the keyhole of charitable partnerships: a look at the good, the bad and the ugly
As University ‘trust and foundation’ teams look to grow their involvement with charitable research funders, they discover it’s a little like an iceberg; 10% of the work seen - the solicitation itself, 90% navigating labyrinthine committee structures and distinctly grey areas of responsibility – often invisible at the outset. With over a decade of combined experience of growing and leading charitable funding teams, join us as we go through the keyhole and take an honest look at the nitty-gritty of modern day ‘trust and foundation’ fundraising at Universities - revealing the good, the bad and the ugly along the way.
Speakers: Jenny Prigg, Head of Charitable Funding, University of Birmingham, Dan Zastawny, Associate Director (Corporate and Foundation Philanthropy), University of York
1:40 PM - 2:40 PM GMT
Hello from the other side - Turning failure to success in India, from behind the desk
August 2022, the Associate Dean (Internationalisation) is in New Delhi and the Business School Alumni Team has organised for him to meet the alumni community there over a lavish buffet. Attendees: 3, one non-alum included. This is the story of how Durham University’s Business School and the central Development and Alumni Relations team collaborated after this failed event, and built a thriving network without ever setting foot in India.
The talk will use this case study to explore the themes of how to manage international networks without travelling, recruiting volunteers, and the enormous potential of Business School and DARO collaborations.
Speakers: Matteo Lai, Alumni Relations Coordinator, Durham University Business Schools, Tracey Baker, Alumni Supporter & Engagement Officer (Volunteers & Networks), Durham University
1:40 PM - 2:40 PM GMT
The power of personalisation: how to scale personalised communications to better nurture your alumni and supporter relationships
How can you deliver the art of relationship management at scale?
In this talk, we will explore how you can harness the power of personalization to boost your alumni and supporter relationships. We will explore how personalised content can add value to your alumni and supporters, how to meaningfully segment your audience, and what you need to do to implement a modular approach to building more targeted campaigns.
Join us as we break down the process and provide practical insights on scaling personalised communications effectively.
Speakers: Dana Rock, Director of Content and Experience Design, Pickle Jar Communications Ltd.
1:40 PM - 2:40 PM GMT
Driving Change – How cross team working transforms data into activity
UCL has been on a journey to embrace being data driven – using innovative reports to understand what behaviours impact this year’s income and our future success. Our journey has used expertise from across the office but in particular, it has showcased the strength of our operations teams. From getting the data structure right, gathering and tidying the data well, reporting it clearly, establishing trusting but candid relationships and then using these to make specific recommendations to increase effectiveness. We took a theory on how best practice could strengthen all our activity and ultimately transformed how we work.
Speakers: Hannah Clarke, Associate Director Prospect Development & Insight, UCL, Jonathan Clark, Head of Prospect Development & Insight, UCL, Gethin James, Associate Director of Data, Systems and Services, UCL
1:40 PM - 2:40 PM GMT
Growing your small shop stewardship programme
This roundtable session will be an opportunity to discuss some of the challenges (and opportunities!) around a growing donor base as well as share ideas from different institutions on how to tackle an increasing number of donors whilst still maintaining a high level of stewardship for supporters at all levels.
This will be an interactive session where we'd love to hear from colleagues across the sector about their experiences.
Speakers: Kathryn Fisk, Senior Philanthropy Manager, Manchester Metropolitan University, Rhiannon Ewing James, Donor Relations Officer, Manchester Metropolitan University
1:40 PM - 2:40 PM GMT
Storytelling With Impact. How the University of Bath shared its research story in an award-winning communications campaign
"The campaign has put us on a pathway to not just getting our technology out into the real world, but also potentially for acquisition."
June 2022 saw the launch of the University of Bath's Research With Impact campaign. The storytelling campaign, which would go on to win Best Use of Content in the 2023 CIPR Awards, was designed to position Bath as a leading choice for industry collaboration and academic partnerships.
The session will share how the team designed and delivered Research With Impact and how research was shaped into compelling stories that attracted new partnerships, commercial opportunities, and collaboration.
Speakers: Tom Mason, Head of Strategic Communications, University of Bath
1:40 PM - 2:40 PM GMT
Why mentoring? What can the university, the alumni and the students gain from mentoring programmes?
The discussion will address purpose, content and design, recruitment of mentors and mentees, pairing the students with mentors, overcoming obstacles and how to facilitate good mentoring with or without positive personal chemistry between mentor and mentee.
Speakers: Morten Hilt, Head of Alumni, Norwegian School of Economics, NHH, Norway
1:40 PM - 2:40 PM GMT
Creating a successful legacy fundraising journey: why alumni leave gifts to their alma mater and practical strategies for success
Legacy fundraising is a rapidly growing area of interest across charities for good reason and HE institutions shouldn't miss out on benefiting from the growth in gifts in wills. If you are wondering about how to begin legacy fundraising, what motivates this type of giving or where to go with concepts like blended giving and a major gifts approach, join Adale, Barrie and Thomas who will share the latest evidence based research and lots of practical advice - even if you have no budget.
Speakers: Barrie Bryson, Legacy Gift Manager, University of Glasgow, Thomas Kay, Head of Legacy and Endowments, University of Birmingham, Adale Bennett, Deputy Director of Development & Alumni Relations, Exeter College