Affinity work is key to meaningful alumni engagement and participation. In this session, we’ll share the creative ways that Babson College has fostered alumni engagement among its athletes, married couples, and reunion classes to build philanthropic support for our annual Athletics [fundraising] Challenge, Bsquared … happily ever after wall, and Class Days of Giving.

In an era where the digital realm continues to evolve, staying connected with alumni requires more than just traditional approaches. Dive into this dynamic session to uncover the transformative potential of Artificial Intelligence (AI) and the latest technology innovations in deepening and enriching alumni relations.

The most involved students do not always equate to engaged alumni. This session will show the importance of having students be involved with the Alumni Office so that they can get excited to be alumni as early as their first year on campus!

Join campus leaders from Boston University and Colby College for new insights and a lively discussion around building donor pipeline. From surveying to better understand your audience, to persona building & targeted engagement, to evaluating and implementing new tools to move donors up the ladder at scale, building a pipeline of donors from entry to major gift, is key to fundraising on campus today. In this session, staff from Boston University and Colby College will talk about the work they’ve been doing, the challenges they had along the way, how they ultimately found success at scale, and engage presentation participants in a lively discussion that will prepare them for returning to campus with new strategies and ideas.

Engaging recent graduates is typically top of mind for many alumni engagement and annual giving teams. Social media plays a big role in helping Graduates Of the Last Decade (GOLD) alumni stay connected to their university. In this presentation, we'll look at how to leverage social media to stay in touch with GOLD alumni, how to help keep them engaged after graduation, and how to capitalize on university-wide wins to keep GOLD alumni proud of their alma mater.

As Colleges and Universities emerge from the pandemic, Alumni & Family Relations are recognizing the need for a transformative approach to community engagement beyond traditional parent weekends. As a distinctive institution without competitive sports teams, Champlain College has always been career-focused and unique in its approach to higher education. In response to the desire for a more inclusive community connection, Champlain Weekend was conceived. This three-day event features a diverse array of activities, events, and learning opportunities, bringing together families, alumni, and students to celebrate the college's entrepreneurial and innovative spirit.

Join us in this session to discover valuable tips and best practices for uniting all college stakeholders. Explore innovative approaches to foster a more inclusive connection among families, alumni, and students and celebrate what sets your college apart.

In this session, led by Finalsite Chief Evangelist - Rob DiMartino, attendees will learn how several CASE and NAIS peer schools from across the country and spanning the globe are using the power of their digital engagement platforms to retain and build enrollment.

From a family’s first interaction with your school’s website to when they are fully immersed in the life of the school, expectations for the digital experience of your school have been accelerated and changed permanently. From admissions to academics, athletics, and advancement, an integrated digital strategy—once a "nice to have"—is now a necessity.

Join us to learn how schools are delivering a connected, engaging digital experience that extend from the website to all-in-one communications (email, SMS, Text to Voice, automated email drip campaigns) including leveraging real time integration with Database management systems.

The GOAL is engagement. You cannot recruit, retain, cultivate or educate with out it.

Showcasing alumni success, across industries and regions, is an integral part of alumni engagement work. From building alumni pride to driving strong enrollment numbers, highlighting the great work of your graduates is a critical component to building a strong educational brand. Join Babson College as we take a walk down Babson Street - our alumni marketplace for businesses founded or owned by Babson alumni. In this session we will explore the concept, creation, and opportunities for connection that have made it one of the most popular resources to the Babson community around the world.

Let's dive into enhancing and growing your senior gift campaign. This workshop aims to provide participants with insights and practical tools to elevate their institutions' senior gift initiatives, from lessons learned at a peer institution. We will explore avenues to engage and inspire graduating seniors, that aims to foster a culture of philanthropy that extends beyond graduation.

Whether you are a seasoned advancement professional or new to the annual fund program, this session will give you a few ideas to try at your own institution. Join us to unlock the full potential of your senior gift program and make a lasting impact on both your donors and the future of your institution.

To fully flex your fundraising muscle you need buy-in from both the annual giving and advancement services sides of the house. How do you achieve the alignment necessary to drive meaningful results? The devil is in the data.
GiveCampus analyzed aggregate data from 4,532 campaigns and 4,973 giving forms to identify what’s moving the proverbial needle in fundraising and what’s not. Find out from fellow higher ed fundraiser Jessica Gagnon at Boston College how she's leveraging that data to drive decisions at key stages of the philanthropic lifecycle, and how she got everybody—including advancement services—to back her team's biggest bets.