Parents are one of the hottest markets for philanthropy and fundraising; but in order to solicit them, we must first engage them, and meaningfully. This session will discuss the ways one institution built a family engagement strategy--through its onboarding of first-year families, in-person and virtual programming, and strategic and aligned communications, all sequenced to reinforce one another.

Because parent programming on college campuses can be scattered and disjointed, we developed a strategic plan for family engagement to provide coherence, direction, and vision. This session will provide an overview of how we not only built that plan but quickly implemented that plan and how collaboration across the institution has allowed us to meaningfully engage families and contribute to our fundraising and philanthropy goals.