Since 2022, the University of Michigan Medical School Communications Community of Practice (CoP) has been successfully navigating the collaboration and support of more than 90 unit-embedded communicators to develop partnerships, ensure access to resources, and embolden a unified voice, brand, and message across the Michigan Medicine landscape. In this presentation, we will use this case study to define a CoP, discuss the challenges of start-up, and walk through the steps toward implementation, success, and lessons learned. Participants will take away practical steps and resources for building a Community of Practice, methodology for connecting your community to the larger centralized communications core, and ideas for scaling communities to all sizes of teams.

Imposter syndrome is the buzziest of buzzwords. From seasoned professionals with 30+ years in the advancement field to new grads, we often find ourselves struggling to find true confidence and certainty in who we show up to be in the workplace. Targeted towards those new to the field or new to post-grad life, this session will dive into what imposter syndrome is, how it is extraordinarily prevalent AND relevant in the advancement field, and what we can do to navigate the ebbs and flows of feeling "good enough". This session is structured to be a vulnerable conversation about self-worth and value as a professional; while also discussing ways we can find confidence in who we are, even if we don't completely have it figured out.

What are the building blocks of engaging content creation? They're not what you might expect. This session explores how to create environments that set the stage for bold ideas and big results. We’ll focus on actionable strategies within your control, whether you’re leading a team or creating content yourself. Leave energized and ready to transform your content strategy with practical techniques that maximize your existing resources.