The NDSU Foundation strives to create to the pinnacle volunteer experience for their Trustees. That is no easy task with over 70 Trustees. Learn how they have implemented personas and metrics to measure and personalize the volunteer experience.

Warren Buffett once said, “You only get one mind and one body...it’s what you do right now, today, that determines how your mind and body will operate 10, 20, and 30 years from now.” This session invites participants to pause and assess their current approach to wellness, both personally and professionally. Co-led by two longtime Advancement professionals, the session will start with a brief awareness exercise to reflect on your available time and an interactive poll on wellness habits. Then, through a guided discussion of the Gallup Engagement Pyramid, we’ll explore practical strategies for:
• Advocating for clear goals, resources, and boundaries to achieve professional success.
• Leveraging your strengths and prioritizing self-care to fulfill individual needs.
• Building meaningful workplace relationships and fostering psychological safety within teams.
• Pursuing opportunities for growth and development in your role. The session will conclude with a wellness planning exercise, empowering you to recharge intentionally and sustain your well-being over time. Join us to take control of your wellness journey and thrive both inside and outside of work.

In an era where donor count is trending down and questions about the value of higher education are trending up, how can communications and marketing professionals keep audiences engaged and ready to give? With the help of some killer sticker incentives and a little ingenuity, Kansas State University Foundation is daring to ask donors what they care about and then creating personalized content strategies that hit the engagement mark.

As higher education institutions face increasingly complex fundraising landscapes, the role of campaign leaders has evolved significantly. Today’s campaign leaders must balance strategic vision, data-driven decision-making, and collaborative leadership to drive successful fundraising efforts. This session will explore how the role of campaign leaders is changing and what skills and strategies are essential for success in modern fundraising campaigns.

In this session, we will examine the following key areas:

• The shift from traditional to strategic campaign leadership
• The importance of data and analytics in campaign planning and execution
• Building and leading cross-functional teams
• Engaging stakeholders and fostering a culture of philanthropy

We all know that culture can eat strategy for lunch, but how do you turn a feeding frenzy into feeding to fuel? Leaders of MSU Denver’s Advancement division undertook a multi-year initiative based on Brené Brown’s Dare to Lead curriculum to transform their staff culture that was challenged by lack of accountability, staff turnover, and underperforming productivity. Starting with an assessment of staff and organizational culture they went through a yearlong program followed by self-developed practices that have transformed their organizational culture and become a model for the rest of the university. These changes have resulted in a quadrupling of fundraising outcomes, staff feedback that they have grown professionally and personally, career advancement for many, and the attraction of top talent. This session will share their process and provide insights on fostering a healthy staff culture that will feed your strategy not serve it for lunch.

Your campus buildings can be transformed into effective marketing assets through highly creative environmental branding. Learn how these often overlooked spaces can be utilized to their full marketing potential to greatly elevate the overall perception of your brand, enhance the student experience, and boost donor dollars. In this session, you will learn effective strategies and results supported by case studies that will elevate your understanding of the powerful influence environmental branding can have on your institution.