In Fall 2023, Colorado State University unveiled a dynamic brand platform, launching across campus and in a multilingual recruitment campaign inviting audiences to “Find Your Energy” at CSU. This multi-year, award-winning initiative utilized an omni-channel approach for launch and expansion. MarComm collected broad feedback from stakeholder groups in the CSU community to foster adoption before launching this initiative, which captures a sense of awe and inspiration, telling stories about what makes CSU special. Learn how CSU, determined to propel its position as a leading higher ed competitor in Colorado, engineered alignment to capitalize on brand development and yield impressive results.

Rather than treating social media as a bulletin board that serves endless pieces of content by shouting into the void, learn how the University of Colorado Boulder captures data behind each social media post to help improve strategy and ensure less wasted effort (with the goal being no waste!). Dr. Noelle Seybert, Director of Social Media at CU Boulder, will walk the group through the approach, the execution, and the results behind the @CUBoulder social media data tracking and show how you, too, can get in on the fun!