As higher education institutions face increasingly complex fundraising landscapes, the role of campaign leaders has evolved significantly. Today’s campaign leaders must balance strategic vision, data-driven decision-making, and collaborative leadership to drive successful fundraising efforts. This session will explore how the role of campaign leaders is changing and what skills and strategies are essential for success in modern fundraising campaigns.

In this session, we will examine the following key areas:

• The shift from traditional to strategic campaign leadership
• The importance of data and analytics in campaign planning and execution
• Building and leading cross-functional teams
• Engaging stakeholders and fostering a culture of philanthropy
Key Areas of Focus:

• Strategic Leadership
o Evolution from traditional management to strategic campaign leadership
o Developing a clear and compelling campaign vision

• Data and Analytics
o Utilizing data to inform campaign strategies and measure success
o Leveraging predictive analytics for donor identification and engagement

• Cross-Functional Team Leadership
o Building and managing diverse teams, including development officers, communications staff, and volunteers
o Promoting collaboration and accountability within the team
• Constituent Engagement
o Engaging key constituents, including alumni, donors, and community leaders
o Creating a culture of philanthropy within the institution

In a world of ever-evolving multichannel engagement strategies, finding the perfect game plan for donor connection can seem like a daunting task. Many of us, particularly small to mid-level Foundations and Fundraisers with tight budgets, often find expensive one-size-fits-all programs out of reach.

We're here to offer an alternative approach and share our resources with other institutes and programs facing the same challenges. Discover how to master the art of donor engagement in-house, make the most of the resources you already have at your disposal, and find ways to create the perfect donor engagement plan for your organization.

Many organizations are hesitant to accept more complex gifts like real estate, cryptocurrency, charitable gift annuities, or various other gifts of assets that seem to be outside of their grasp. There are many valid reasons for this. The organization may not want to take on the risk of accepting a highly complex gift. Their gift acceptance policies may not even allow them to accept complex assets. Or they may simply not know whom to turn to for help. This session will explore the ways in which even fundraising shops of all sizes can accept large, complex gifts that have the power to transform their organization.

In Fall 2023, Colorado State University unveiled a dynamic brand platform, launching across campus and in a multilingual recruitment campaign inviting audiences to “Find Your Energy” at CSU. This multi-year, award-winning initiative utilized an omni-channel approach for launch and expansion. MarComm collected broad feedback from stakeholder groups in the CSU community to foster adoption before launching this initiative, which captures a sense of awe and inspiration, telling stories about what makes CSU special. Learn how CSU, determined to propel its position as a leading higher ed competitor in Colorado, engineered alignment to capitalize on brand development and yield impressive results.

As CFR (Corporate and Foundation Relations) officers build extensive university networks to gain knowledge to construct compelling and concise proposals to fund campus priorities, Major Gift Officers can collaborate with CFR Officers to expand their offerings to individual donors with ready-made materials, data, and impactful stories. In this session participants will gain understanding of the value of Corporate and Foundation Relations and how Major Gift Officers can enhance institutional support through collaboration.

Buena Vista University has built and implemented a custom Alumni Engagement model based on CASE best practices and aligns with the CASE Alumni Engagement Survey and Metrics. Overtime this led to the development of a custom Affinity scoring model that combines not only engagement data but also giving as well as other prospect ratings into one quick and easy to interpret score. The two models help to build stronger donor pipelines by identifying prospects who are ready for the next step in the donor journey as well as potential alumni leaders. Come and hear how you can implement this easy system to boost your alumni engagement and fundraising results.

We all know that culture can eat strategy for lunch, but how do you turn a feeding frenzy into feeding to fuel? Leaders of MSU Denver’s Advancement division undertook a multi-year initiative based on Brené Brown’s Dare to Lead curriculum to transform their staff culture that was challenged by lack of accountability, staff turnover, and underperforming productivity. Starting with an assessment of staff and organizational culture they went through a yearlong program followed by self-developed practices that have transformed their organizational culture and become a model for the rest of the university. These changes have resulted in a quadrupling of fundraising outcomes, staff feedback that they have grown professionally and personally, career advancement for many, and the attraction of top talent. This session will share their process and provide insights on fostering a healthy staff culture that will feed your strategy not serve it for lunch.

Rather than treating social media as a bulletin board that serves endless pieces of content by shouting into the void, learn how the University of Colorado Boulder captures data behind each social media post to help improve strategy and ensure less wasted effort (with the goal being no waste!). Dr. Noelle Seybert, Director of Social Media at CU Boulder, will walk the group through the approach, the execution, and the results behind the @CUBoulder social media data tracking and show how you, too, can get in on the fun!

Does the number of scholarships you manage intimidate you? Are your scholarship processes stuck in the vicious cycle of swapping spreadsheets across campus? Then an online scholarship management system may be just what you are looking for. Emporia State University improved our scholarship utilization by 10% by using an online scholarship management system.

In this session, we will discuss how an online scholarship management system can improve the efficiency of your scholarship awarding process. We will explore how these systems can merge the entire awarding process into one place. From student scholarship applications to thank you letters to the donors these systems will immensely improve your ability to manage your awarding process.

Your campus buildings can be transformed into effective marketing assets through highly creative environmental branding. Learn how these often overlooked spaces can be utilized to their full marketing potential to greatly elevate the overall perception of your brand, enhance the student experience, and boost donor dollars. In this session, you will learn effective strategies and results supported by case studies that will elevate your understanding of the powerful influence environmental branding can have on your institution.