Take your annual giving day to the next level by enhancing the ways you follow up with your generous donors. Show them their impact and build those relationships with meaningful stewardship. In this session, you’ll receive guidance for creating a comprehensive stewardship plan, audit your giving day thank yous, streamline your stewardship process, report back on your giving day success and gain templates you can adapt for your institution. This session will also highlight fun events to build connections with donors as well as your giving day partners.

Come join UVic’s Leadership Giving Team to learn how, with minimal resources and a team of three, they secured a 50% response rate to their invitation to meet, and over 20% positive responses, including major gifts and new student awards. With a comprehensive campaign on the horizon, all hands are on deck to help identify new prospects to support UVic’s ambitious goals. Through a multi-channel, personalized qualification strategy, the newly established Leadership Giving team (raising gifts in the 1k-25k/year range) launched a personalized invitation to meet -- and in the process, developed a scalable qualification model on a shoestring budget. Learn about their DIY approach and leave with ideas, and a solid plan to uncover prospects in your own database.

In an era dominated by the attention economy, the digital landscape is rife with cynicism, misinformation, and disengagement. Yet, as fundraisers, optimism is in our DNA. So, what would happen if we decided to lean into that optimism? And what if it were contagious? In this “net-positive” session, we’ll explore how joy and hope are not only core to who we are but something we’re uniquely capable of spreading. Discover how to create authentic and thoughtfully designed online experiences for your community that capture attention—and then effectively channel that attention towards meaningful and impactful philanthropic initiatives. We’ve got examples!

This session will explore effective strategies for engaging student-athlete alumni. Attendees will learn about the unique challenges of maintaining strong alumni relations with former student-athletes, including time constraints, career transitions, and differing experiences from non-athletes. Participants will discuss successful approaches, such as career networking programs, tailored alumni events, and mentoring opportunities that foster long-term engagement. The session will also address the emotional and psychological challenges student-athletes face when transitioning from sports to professional careers. Attendees will leave with practical tools to create impactful engagement initiatives and strengthen alumni relations with former athletes, ensuring they remain valuable members of the institutional community. Ideal for professionals in alumni relations, athletics, and development, this session will provide strategies to enhance student-athlete alumni involvement and build lasting connections.

Join four fundraisers from the University of Oregon for an exciting conversation about working the mid-level! Topics covered will include donor cultivation, solicitation, and stewardship strategies; moving donors along the pipeline from annual giving to major gifts; and navigating career growth as a frontline fundraiser. Bring your questions and be ready for some real talk!

Are you fundraising to create resources specifically for Indigenous students? Effective campaign preparation must prioritize engagement within the framework of Indigenous reconciliation.  This session is intended to be a respectful dialogue that promotes understanding and collaboration with Indigenous communities. This discussion is led by a non-Indigenous public engagement professional dedicated to learning and fostering meaningful engagement. They are eager to share their experiences and encourage the conversation while acknowledging how far they, too, still have to go.

Learn how advancement services at the University of Manitoba became the catalyst for a data-driven transformation and a hub of innovation. This journey began with a bold statement: "to become a data-driven organization." By implementing direct changes, advancement services evolved from a small service unit into a dynamic solutions provider. This transformation rapidly expanded to adjacent business units and, within just four years, reached central departments and faculties. Discover the best practices and strategies that fueled this rapid evolution, and learn how to apply these principles to foster innovation and data-driven decision-making in your own organization. Join us for an inspiring session filled with actionable insights and proven success stories.

What is it about “the little engine that could” that allowed it to successfully pull the train over the mountain when larger engines refused to even try? Why is it that California pistachio farmers so often become millionaires when the trees take years to mature and bear fruit? What can we learn from the little engine that exclaimed “I think I can…I think I can” as it huffed and puffed to the mountain top? Can universities and colleges embarking on a major comprehensive campaign learn from these examples? Yes, when one considers the common characteristics or ingredients in a successful campaign: patience, persistence, and a healthy culture of philanthropy. It is almost universal that comprehensive campaigns, especially multi-year, first time efforts, are a mixture of challenges and opportunities. But with patience, persistence and a keen understanding of your culture of philanthropy, the challenges can be met, and the opportunities can bear fruit. Join us for an in-depth look at these issues and obstacles and get tips on how patience and persistence can lead to success: • How do you go about setting meaningful priorities and goals? How do you respond to shifting priorities? • Explore strategies when changes in leadership occur. • Join our discussion on successful techniques to grow or enhance your prospect pool. • It takes money to raise money. Explore with colleagues the multiple methods for aquiring resources that will put you on a path to a successful campaign. • What do you do when when campaign fatigue sets in? • Identifying and growing your culture of philanthropy is essential to campaign success. Explore with us the four key pillars of a robust culture and how you can improve them as your campaign unfolds.

As creatives, we often express the desire to secure a seat at "the table," aiming to be seen, heard, and influential from this coveted position. However, it's essential to acknowledge that as creatives, we already possess our own table brimming with insights, experience, and impact! This session is aimed at in-house creative professionals aiming for career growth, increased creative opportunities, and the development of leadership skills. This presentation aims to unveil the opportunities for genuine creative impact within your organization, without waiting for an invitation.

With career pivots and side hustles becoming the norm, the alumni community’s appetite for ongoing career support is stronger than ever. The University of Calgary has successfully implemented a comprehensive suite of alumni career development initiatives designed to support professional growth and cultivate lifelong relationships. This session explains our multi-faceted approach, highlighting key career development offerings that have significantly increased alumni engagement and improved the lives of thousands of our alumni. These offerings are highly replicable and can be initiated by other institutions to improve engagement, all while providing life-changing support that positively impacts their alumni and greater community. The success of our innovative alumni programming is evidenced by increased participation rates, positive feedback, and the strengthened sense of community among our alumni. By sharing our strategies and outcomes, we aim to inspire other institutions to adopt similar approaches, ultimately enhancing alumni engagement and their lifelong career development.