Institute in Marketing and Communications
North American Track: January 6 - February 10
European Track: February 3 – February 17
For the first time, CASE is pleased to offer our Institute in Marketing and Communications with a global perspective featuring sessions from our colleagues in North America and Europe. To accommodate multiple time zones and audiences, please register for a track based on your region. Crossover opportunities will be available to attendees on both tracks, and recordings of all sessions will be available to all institute registrants.
This engaging intensive online conference is designed specifically for newcomers to the field of communications and marketing that will provide you with the foundation you need to further your career and positively impact your institution. Attendees will learn from experienced faculty leaders and dynamic guest speakers to broaden their perspectives and sharpen their skills.
In addition to the sessions, participants will have the opportunity for small group conversations with speakers and peers to discuss topics in greater depth and exchange experiences and practical ideas.
Benefits of Attending:
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Make the most of your training budget with a first-rate and value-added program that includes recordings of all sessions from both regional tracks.
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The opportunity to make valuable connections with peers in your region and globally who you can call upon throughout your career.
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Access to curated on-demand learning opportunities and resources including sessions from our most popular communications conferences.
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Receive practical training in key concepts and review best practices for all sizes and types of institutions.
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Gain a deeper understanding of how communication and marketing plays an integral role in advancement and beyond at an institution.
Who Should Attend:
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Professionals new to the field of marketing and communications in educational advancement and beyond (including: general communication, social media, website, marketing, publications, development communications and editorial services).
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Experienced professionals with new communications and marketing responsibilities
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Experienced communications and marketing professionals who are new to higher education
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Advancement leaders and anyone who wants to better understand communications and marketing fundamentals
