Part 1: Strategic Positioning of Marketing & Communications within the Sector

13:00–13:15 (GMT)

Welcome, Introductions and Setting the Scene 

Bruce Bernstein, Executive Director - Global Engagement, CASE Europe

Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner

13:15–14:00

Plenary - The Strategic Importance of Marketing within the Sector

Richard Taylor, Chief Operating Officer, Loughborough University and Crystal Apple Award for Teaching Excellence Winner

14:00–14:15 

Screen break

14:15–15:15 

Plenary - The End of the World as We Know it? 

In conversation with sector leaders on the future challenges and opportunities for the Higher Education sector.

Peter Slee, Vice-Chancellor, Leeds Beckett University

15:15 - 15:30 

Screen break 

15:30 - 16:00

Cohort Session 1

Structured conversation with faculty with lead on practical challenges - clinic-based tutor sessions

16:00 - 17:00 (GMT)

11:00 - 12:00 (EMT)

Joint session with US Colleagues 1 - Data Supporting Strategy

Ed Layt, Head of Consultancy, SMRS

17:00–17:30 

Marketing Institute - Group Networking Session 

Part 2: Brand, Content & Storytelling

13:00–13:10 (GMT)

Welcome

Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner

13:10–14:05

Plenary - Taylor Swift, 'the Haters' and Shaking It off: What Articulating a University Brand Is Really All About

Helen Pennack, Chief Marketing and Communications Officer, University of Nottingham

14:05–14:20

Screen break

14:20–15:15 

Plenary - What Has Kylie Minogue Got to Teach Us About Content Strategy?

Justin Cole, Director of Marketing and Communications, Bournemouth University

15:15–15:30

Screen break 

15:30 - 16:00 

Cohort Session 2

Structured conversation with faculty lead on practical challenges – clinic-based tutor sessions. 

16:00 - 17:00 (GMT)

11:00 - 12:00 (EST)

Joint Session with US Colleagues - Storytelling Session

Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner

Mike Barzacchini, Director, Marketing Services, Harper College (Chair of the North America Track)

Shirona Patel, Head: Communications, University of Witwatersrand, Johannesburg

Part 3: Evaluate, Curate and Innovate

13:00–13:05  (GMT)

Welcome

Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner

13:05–14:05 

Plenary - The Real 4 Ps of HE Marketing: Power, Politics, Permission and Persuasion – Curating your Career 

Tricia King, Founder and Director, TKCC Consultancy and Former VP Global Engagement, CASE

14:05–14:15 

Screen break  

14:15–15:15

Plenary - Let’s Get Digital, Digital! the Good, the Bad and the Future of Digital Engagement

Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner

15:15 - 15:25

Screen break

15:25 - 16:10

All Faculty cohort conversations and opportunities ahead in 2021

The Europe Track Faculty will look ahead and take questions on 2021 and the opportunities available.

16:10 - 16:15

Institute Close