Mike Barzacchini has worked in marketing communication and public relations for more than 25 years and has served as a CASE volunteer in various capacities more about 15 years. For the past 22 years, he has served as director of the Marketing Services Department at Harper College, where he developed Harper's first branding campaign and leads the college's integrated marketing, web, and social media initiatives.

Along with his higher education experience, Barzacchini has developed communication campaigns for healthcare providers, state government agencies, manufacturers and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, his work is guided by the following three principles: access, usability and relevance.

Ashley Budd is director of marketing operations for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.

Social:
Twitter: @ashley_budd
LinkedIn: https://www.linkedin.com/in/ashleybudd/

David Gibson is vice president for communications and marketing at Middlebury, where he leads public affairs, marketing, internal and crisis communications, branding, web strategy, social media, creative services, storytelling across platforms, and print and mail operations. He has three decades of experience advancing the interests of mission-driven institutions and has built programs clarifying their value in the world and bringing deeper engagement with stakeholders. He has held staff positions at Hampshire, MIT, and Dartmouth; was vice president of strategic communications for the international consulting firm Grenzebach Glier and Associates, advising clients in the cultural, health care, education, and charitable sectors; and has led creative teams specializing in campaign communications. At Cornell, he and his staff won two Sibley Magazine of the Year Awards. As its former managing editor, he helped Yankee earn its first National Magazine Award nomination for reporting. He speaks widely about the profession and has served on the faculty of CASE’s Summer Institute in Communications and Marketing since 1997. 

Matt Jennings is the editor of Middlebury Magazine, a quarterly periodical published by Middlebury College. Under his guidance, Middlebury Magazine won numerous national awards for general excellence, editorial content, and design; has been cited by education associations and journalism foundations for excellence in higher education reporting; and received national plaudits for its 2012 redesign by renowned creative director D.J. Stout.

Jennings has twice co-chaired the CASE Editors' Forum and regularly conducts conference workshops and webinars on editorial best practices. He also co-directs the Middlebury Fellowships in Narrative Journalism and is a member of the American Society of Magazine Editors. In January, he spent two days cloistered in a room with 24 other magazine professionals, judging the best feature writing in American magazines (and ultimately voting on the National Magazine Award in this category). It was as close to nirvana as he'll ever get.

Teresa Scalzo is director of creative strategy at Carleton College, where she develops communications strategy across all media for the Offices of Admissions, Development, Alumni Relations, Athletics, and numerous other offices. Scalzo also serves as editor for the Carleton College Voice, which has been recognized for editorial and design excellence by CASE, University and College Designers Association, Folio, and the Minnesota Magazine Publishers Association. Before Carleton, Scalzo served for nine years on the editorial staff of Minnesota, the magazine for the University of Minnesota Alumni Association.

Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.

In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.

Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.