When one thinks of independent school marketing, isn't Taylor Swift the first thing to come to mind? No? Well it should be! If school marketers pay attention to the pop star they can learn a valuable lesson in understanding and connecting with your audience to the point they become an extension of your marketing team.

Discover the transformative power of storytelling in enhancing alumni, donor, and student engagement using social media. In this session, we will dive into real digital campaign successes from The University of Alabama Culverhouse College of Business and the University of Arkansas Sam M. Walton College of Business. Participants will explore innovative methods for utilizing social media platforms as effective tools for outreach, fundraising, and more. We will emphasize adapting to current trends and developing relevant content tailored to specific social media markets. Through practical, data-driven strategies, attendees will gain insights into leveraging long-form content to unlock impactful storytelling. This approach fosters genuine connections, creating a sense of community, on social media.

As marketers, our goal is to get the right message to the right people in the right channel to help us build connection and trust and inspire action. But, we see it every day where organizations post the same content on all their social channels. This session will help participants learn how to outline guidelines, goals and strategies for each of our social channels so that they know how to reach their audiences for best results. We will also discuss how to leverage executive accounts to achieve brand awareness and convey a sense of authentic leadership.

Engaging recent graduates is typically top of mind for many alumni engagement and annual giving teams. Social media plays a big role in helping Graduates Of the Last Decade (GOLD) alumni stay connected to their university. In this presentation, we'll look at how to leverage social media to stay in touch with GOLD alumni, how to help keep them engaged after graduation, and how to capitalize on university-wide wins to keep GOLD alumni proud of their alma mater.

The paradigm of education marketing has shifted drastically in the digital age. As graduate programs aim to attract a mature, career-focused demographic, LinkedIn emerges as the optimal platform for such outreach. This report delves into the intricate dynamics of why and how LinkedIn has become an indispensable ally for graduate programs worldwide.