When one thinks of independent school marketing, isn't Taylor Swift the first thing to come to mind? No? Well it should be! If school marketers pay attention to the pop star they can learn a valuable lesson in understanding and connecting with your audience to the point they become an extension of your marketing team.

Social media, the beating heart of connections with students, alumni, and donors, is the key to success. Our session immerses you in the dynamic world of social media trends, showing you how they can supercharge your institution's advancement and marketing efforts. Unleash your potential to connect, engage, and elevate your institution to new heights with confidence, joy, and a vibrant community cheering you on!

Do you get a little nervous when thinking about marketing analytics?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.

In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!

Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.

Lastly, find out how to present your campaign analytics reports! ?