When one thinks of independent school marketing, isn't Taylor Swift the first thing to come to mind? No? Well it should be! If school marketers pay attention to the pop star they can learn a valuable lesson in understanding and connecting with your audience to the point they become an extension of your marketing team.

Working on a small communications team may have limitations, but it can also make a big impact. In this session we will discuss organization and management strategies for small social media teams. Using examples and resources from CSU Northridge, attendees will gain tools and best practices to implement at their home institution.

As marketers, our goal is to get the right message to the right people in the right channel to help us build connection and trust and inspire action. But, we see it every day where organizations post the same content on all their social channels. This session will help participants learn how to outline guidelines, goals and strategies for each of our social channels so that they know how to reach their audiences for best results. We will also discuss how to leverage executive accounts to achieve brand awareness and convey a sense of authentic leadership.