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Social Media and Community 2025
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3:00 PM - 4:00 PM CT
Steal This Strategy: How A Social Post Created An Engaging Alumni Content Process
Learn how a simple social media post asking , “Who has the best burger in Iowa City?” was leveraged into a successful and repeatable content strategy that your organization can (and should) steal for your alumni engagement communications. This CASE Circle of Excellence Award-winning strategy will show you how to listen to your online audiences to identify opportunities to create deeper engagement that achieves your organization’s goals.
Speakers: Nicole Knoll, Senior Digital Marketing Strategist, University of Iowa Center For Advancement
Competencies: Industry or Sector ExpertiseStrategic Thinking
3:00 PM - 4:00 PM CT
Impactful Podcasting for Educational Organizations
Hosted by Justin Cox, creator of the two-time CASE Award-winning Pod of Orcas podcast, this session will share how your organization can develop its own podcast, and why it might be a great idea. You will learn how to conceptualize your podcast idea, identify and engage your target audience, select an appropriate format, and acquire essential recording, editing, and distribution tools—all while working with a very small team and a limited budget. Additionally, the session will cover strategies for pitching guests (if applicable) and effectively promoting episodes.
While sharing how we launched a successful podcast with a one-person team and a tiny budget, we will walk you through the process of doing so with your own organization in mind. Attendees will come away with the foundation for creating their very own. We will invite engagement during the presentation, offer a checklist for attendees to flesh out their idea, and leave room for a robust Q&A at the end.
Speakers: Justin Cox, Communications Manager, UC Davis / SeaDoc Society
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 3All Levels