Time

Programme

7 a.m. - 5 p.m.

CASE Registration and Hospitality Desk
Grand Ballroom Foyer, Level 5

8:30 a.m.

Opening Ceremony
Grand Ballroom A & B, Level 5

9:30 a.m.

Opening Plenary: Ethical Leadership in a Global Society
Mark Hutchinson, Former President and CEO, General Electric (GE) Europe

Surely in most situations it is clear what course of action is right or wrong, black or white. Or is it?

Ethical leadership is far more than an organisational value in the employee handbook. Ethics drive your mission, your teams, reputational perception and -ultimately- your organisational performance. What does leadership ethics mean for your institution and why it is important? What are the large companies doing (right) in this space? How do we each embed ethics in an organisation's culture as leaders? What happens when ethical perceptions and cultural norms in one part of the world differ from another? This plenary session is meant to inspire you to think deeply about how we can all be institutional -and- sector leaders by engaging in ethical thinking, analysis and behaviour.

Grand Ballroom A & B, Level 5

Sponsored by:

10:30 a.m.

Coffee and Conversations
Grand Ballroom Foyer, Level 5

Sponsored by:

11 a.m.

Track Plenaries

Advancement Services Track

Advancement Services: Sine qua non (Without which there is nothing)
Celia Hurley, Vice-President Advancement, University of Technology Sydney
Jennifer Karlson, CFRE, Pro-Vice-Chancellor (Advancement), The University of Queensland
Moderated by Janice Carruthers, Associate Director, Advancement Services, Alumni Relations & Philanthropy, The Australian National University

Advancement Services is often thought about as a back of office operational function that is not strategic or difficult. But in modern Advancement, this is the essential foundation of any successful Advancement shop. Senior leadership of any successful Advancement shop knows that Advancement Services is the central nervous system of all the activities and programs. A successful partnership with Advancement Services across all functions needs to be strategic, well-resourced and with clear career pathways for staff.

All Levels

Victoria Room, Level 6

Alumni Relations Track

CASE's Alumni Engagement Metrics Project
Fred Weiss, Chief Research and Data Officer, Council for Advancement and Support of Education
Moderated by Keiran Hargreaves, Alumni Strategic Relationship Manager, RMIT University

In early 2018, CASE published "Alumni Engagement Metrics", a whitepaper based on the input of a global task force of CASE members, whose mission was to "develop an industry-wide framework to measure alumni engagement." Since then, CASE has pulled together a group of beta institutions that are testing that framework. This session will report about the measurement methodology articulated in the White Paper as well as provide an update on the beta process.

All Levels

Queen's Ballroom, Level 5

Sponsored by:

Fundraising Track

A Remarkable Friendship Inspires a Remarkable Gift - The Ma and Morley Story
Rebecca Hazell, EMFIA, CFRE, Director of Advancement, The University of Newcastle
Phoebe McIlwraith, Ma & Morley Scholar, The University of Newcastle
Maggie Zhou, Managing Director, Alibaba ANZ
Moderated by Siôn Lutley, Partner, More Partnership

In 2017, The University of Newcastle Australia and the Jack Ma Foundation announced a 20-year philanthropic partnership to honour the remarkable friendship between Jack Ma, Executive Chairman and Founder of the Alibaba Group and Newcastle man, the late Mr Ken Morley. Follow the journey that led to the creation of the Ma & Morley Scholarship Program, generously supported through a US$20 million philanthropic contribution from the Jack Ma Foundation. The Ma & Morley Scholarship Program aims to inspire, educate, and cultivate the next generation of globally aware and socially conscious Australian leaders. Learn how this generous gift came to be and how a true philanthropic partnership can have a life changing impact on those who benefit from it.

All Levels

Ballroom C, Level 5

Sponsored by:

Marketing and Communications Track

Is print dead?
Kylie Ahern, CEO & Founder, STEM Matters
Scott Rigby, Head of Digital Transformation, APAC, Adobe
Callista Thillou, Executive Director, Communication, Marketing and Engagement, Flinders University
Moderated by Mikaeli Costello, Director, Alumni Relations and Engagement, The University of Queensland

In 2018, universities spent approx. $1 per contactable alumni on their alumni magazine. Is that the best way to reach our alumni? With the emergence of new channels and platforms, how does it impact on marketer or communicator in reaching out effectively to our target audience? Being a communicator in the new world of content, what kind of expertise or capabilities we need to acquire? Hear from award winning publisher, veteran education marketer and high achieving strategist in digital transformation on how they connect their audience in this new era.

All Levels

Redlands/Lockyer, Level 5

Sponsored by:

12:30 p.m.

Networking Lunch
Grand Ballroom Foyer, Level 5

Sponsored by:

1:30 p.m.

Concurrent Sessions 1

Engaging Alumni with a Purpose: A Tale of Two Catalysts
Dr Albert Chau, Vice-President (Teaching and Learning), Hong Kong Baptist University
Sunny Wong, Alumnus and Chairman, Alumni Committee, Hong Kong Baptist University Foundation
Moderated by Dr Melanie Lee, Director, Alumni Affairs Office, Hong Kong Baptist University

Staff and alumni are two crucial catalysts for the development of the university community, including the alumni themselves. For institutional advancement, alumni mobilise community resources to fulfill the university's goals. For student learning, alumni provide mentorship, career opportunities and financial support. Alumni consider this highly meaningful and rewarding, thereby developing a strong sense of identity and pride as members of the university.

This session will showcase how our initiatives in innovation/entrepreneurship and service learning projects involving collaboration between alumni and faculty members facilitate students' development and create far-reaching impact on both the community we serve and the region. We will conclude with recommendations on the development of a methodology which embodies strategy, management of collaborating parties and impact evaluation.

All Levels

Queen's Ballroom, Level 5

Grow your Future Philanthropic Income through Bequests and Become Confident having Bequest Conversations with Donors
Gillian Dodgin, Deputy Director, Development (Principal Gifts), Monash University
Janet Hall, Senior Development Manager, UNSW Sydney
Moderated by Janet Chow, Director of Institutional Advancement, The Chinese University of Hong Kong

A bequest can often be your donor's largest gift - are you comfortable having a bequest conversation? Find out what motivates potential bequestors, and how to reach them through storytelling and marketing communications. You will learn how to have bequest conversation with your donors, better identify bequest prospects within your alumni/donor pool, securing future philanthropic funding for your organisation.

All Levels

Samford Room, Level 5

Leading Advancement Through Times of Change: An In Conversation Session
Nick Blinco, Vice-Principal (Advancement), The University of Melbourne
Liza Boffen-Yordanov, CFRE, Chief Development Officer and Executive Director, Development Office, Nanyang Technological University
Moderated by Rebecca Hazell, EMFIA, CFRE, Director of Advancement, The University of Newcastle

Change is a constant in life. Institutional changes can have a significant impact on our fundraising efforts. Changes in executive leadership, programme staff, strategy and priorities, resources and the political and economic environment can be disruptive and a distraction from our focus on relationship building. This session will explore how we can embrace change and see it as an opportunity rather than a challenge for our work in Advancement. Through a conversation between two globally experienced Advancement leaders we will explore some of the ways in which we can continue to sustain and develop strong relationships, reach campaign or programme fundraising goals, inspire donors and maintain momentum through times of institutional change.

All Levels

Ballroom C, Level 5

Not all Millennials are the same: better understanding and successfully engaging young professionals
Justin Connally, Strategy and Operations Leader, Nature Research
Joanne Nyland, Deputy Director, Development and Alumni, Griffith University
Amanda Windus, Strategy Director, The Lab Insight and Strategy
Moderated by Paul Labagnara, Co-founder and Managing Director, The Lab Insight and Strategy

The first years of work are critical times in cementing the value of the alumni relationship. Creating an environment of partnership, over the transactional (where alumni think it's all about money). But what does this look like, considering the new work frontier and emerging millennial mindset? What do they really want and how can we effectively communicate the value of the institution and alumni relationship in the formative working years?

Drawing on The Lab and Nature's Millennial study and research by Griffith University we'll share:
• A fresh perspective on Millennials-their ambitions, ideas of success, vision for our collective futures and making an impact
• How to successfully engage and communicate with alumni

Intermediate - Advanced

Redlands/Lockyer, Level 5

The Practical Aspects of International Fundraising - What You REALLY Need to Do Vis-à-Vis Tax, Legal and Money Issues!
Nancy Bikson, Managing Director, Chapel & York International
Ruth O'Hanlon, Head of Development, External Engagement and Public Affairs, SOAS University of London

Every university and school is fundraising internationally either from local students who have moved abroad or from international students who have returned home. This session will address the mechanics of fundraising in other countries - what are and how to ensure you can offer appropriate tax and legal benefits in different jurisdictions; whether to establish a dedicated Friends Of Entity or use an intermediary foundation; dealing with foreign currencies and exchange issues; how to obtain smaller regular donations cost-effectively. We will look at different regions of the world and what the particular challenges are in those areas.

Come prepared with questions and we will have answers!

Intermediate - Advanced

2:30 p.m.

Break

2:45 p.m.

Key Plenary: Unlocking the Potential of Alumni Entrepreneurs
Dee Dee Mendoza, Managing Director, West Coast Advancement, Dartmouth College

Entrepreneurship is booming across colleges and universities globally, with institutions fielding pitch competitions, opening startup incubators, and even investing in alumni startups. Engaging alumni can supercharge your efforts in this area-but knowing how to connect is critical.

How are these alumni unique? Why are educational institutions valuable partners for them? How can you unlock the potential of this community?

Explore the answers using the simple, powerful framework of the four things entrepreneurs want from their alma maters. No matter the size of your entrepreneurial community -or your Advancement team- you can apply these ideas today and fuel your efforts across alumni relations, marketing, philanthropy, and more.

3:45 p.m.

Circle of Excellence Showcase
Good ideas come from every corner of the globe, and from every size and shape of advancement office. The CASE Circle of Excellence Awards recognise hundreds of institutions whose talented staff members advanced their institutions through innovative and creative ideas.

Be inspired by award-winning initiatives from Asia-Pacific institutions at this sharing session:

• The University of Sydney - How Unlearning Helped the University of Sydney Launch its New Undergraduate Education Model
• Macquarie University - Firefighters Climb for Motor Neuron Disease
• The Hong Kong University of Science and Technology - HKUST Business School Alumni Family Day

5 p.m.

"A Toast to Excellence" Reception
A toast to all award winners. A perfect moment to celebrate and network over gourmet delights!

Grand Ballroom Foyer, Level 5

Sponsored by:

6:30 p.m.

End of the day

Time

Program

7 a.m. - 2 p.m.

CASE Registration and Hospitality Desk
Grand Ballroom Foyer, Level 5

8:30 a.m.

Roundtable Discussions
Take part in these informal sessions to discuss current topics in the profession, and share experiences and best practices with other delegates.

Providing Comparting Metrics to Senior Management and Volunteers
Fred Weiss, Chief Research and Data Officer, Council for Advancement and Support of Education

You recognise that there's an opportunity to deliver comparative metrics for your peer or aspirational peer institutions to senior management and/or senior volunteers. Come to a roundtable discussion to talk about how best to do that, bringing samples you want to share, and the chance to get samples from other participating institutions (please bring print-outs of those you're willing to share).

Rethinking Prospect Research and Donor Relations amidst Increasing Concerns on Privacy
Anneke Burlinson, Manager, Advancement Operations, Murdoch University
Robin Sharp, Director of Advancement, Murdoch University

Prospect research and management is the foundation of building strong and sustainable relationships with our donors. As concerns over privacy continues to increase, how does this impact the way we engage our current and prospective donors? How can we safeguard data even more carefully and ensure respectful use of information?

Investing in Data: Making your case
Jenny Pattison, Director, Advancement Services, The University of Queensland

Data-driven strategy and decisions have become increasingly more important than ever, yet many institutions are still underinvested in this area. Where do we begin and how can we make a compelling case for our institution to start investing or increase investment in data to strengthen and achieve our advancement goals?

Truly Unforgettable: Creating an alumni experience that lives on
Lea Sublett, Manager, Alumni Affairs, King Abdullah University of Science and Technology

Engaging alumni comes in many shapes and forms. From event participation, communications, volunteering to mentoring, we engage our alumni community across different touch points. But how do we continue to create unique and unforgettable experiences for them?

From Student to Alumni: Cultivating Young Alumni
Jason Tan, Senior Manager (Alumni Communities), Singapore Management University

Young alumni are a key group of our alumni community. Yet, engaging and retaining the interest of this discerning segment of our alumni population remains a challenge for many institutions. How do we create a unique value proposition to our young alumni? How can we engage them as early as possible while they are still on campus as students?

Your Pre-Exit Philanthropy Roadmap
Dee Dee Mendoza, Managing Director, West Coast Advancement, Dartmouth College

Educational institutions at all levels are increasing their focus on innovation and entrepreneurship. These activities represent significant investments of financial, capital and personnel resources. Universities can protect these investments by thoughtfully tying them to the Advancement team's work in alumni engagement and philanthropy. Some institutions have begun to explore a new model of engagement and giving-pre-exit philanthropy--to cultivate support from alumni whose wealth is built in the startup sector. This approach can generate powerful results from this unique constituency. What are the basics of the model, and how can your institution create a roadmap to launching and sustaining a pre-exit philanthropy program?

From Arranged Marriage to Online Dating: Matching the right cause to the right donor
Bianca Brownlow, Senior Manager, Donor Relations & Communications, The Australian National University

Though philanthropic relationships have traditionally been developed in-person, in the digital world of today online presence is an increasing focus. How do we maintain a personal connection with donors and prospects, either via a forward facing or public platform that aligns with and emphasises the strategic vision of a university?

Step by Step: Building Your Donor Pipeline
Margo Powell, Director, Advancement (Acting), Queensland University of Technology

Sustaining a healthy donor pipeline can be challenging and resource-intensive. What are some scalable approaches to build your donor base from acquisition, reactivation to retention depending on the size of your advancement operations? How do you cultivate donors from being first-time givers to becoming lifetime supporters?

It Takes A Village - How do you Engage Academics?
Gillian French, Director of Development and Alumni, Griffith University

It is often said that fundraisers are choreographers but unless the dancers make the time to engage and see the opportunity that philanthropy provides - the show won't get beyond the opening night! Gillian will share with you insights and feedback from the Philanthropy and Role of Academic Leadership session on 9 April and would value discussion about your lived experience about what does and doesn't work in bringing academics on the journey.

Fundraising in Times of Economic Uncertainty
Joshua Birkholz, Principal, Bentz Whaley Flessner

Join Josh Birkholz to discuss strategies for fundraising in times of economic uncertainty. Share your ideas for growing when the markets may be telling a different story.

Telling Stories - Creating and Sourcing Compelling Content
Su Phing Yeap, Head, MarComms, Office of Alumni Relations, National University of Singapore

What types of human interest stories and institutional messages do you tell your audience (and what shouldn't you tell?) How do you most effectively create, source and repackage content to be communicated across your multiple channels to a very broad alumni base? What makes content compelling to your audience, and how do you know it works? And if you're still a believer in publishing magazines and newsletters, please bring a copy (digital or physical) to share and discuss.

Maintaining Reputation in the Era of Fake News
Mark Schroder, Manager, Marketing and Communications, The University of Queensland

The perception of our interest holders: students, parents, alumni, donors, board, staff and the wider community is crucial to the reputation of our institutions. Nonetheless, the amount and speed by which information is being shared has been so immense. Hence, it has been increasingly more challenging to discern what's true and what's not. How can we work with our stakeholders and community to prevent or mitigate potential falsehoods?

Recruitment and Retention - A Global Challenge
Drew Lamph, Senior Consultant, Richmond Associates
Judith Marks, Consultant, Richmond Associates

Recruiting advancement professionals for our institutions and their growing teams remains a significant challenge globally. How can we set ourselves up for success in the recruitment process and how do we retain our high-performing staff? Judith Marks and Drew Lamph of Richmond Associates invite delegates to join in an in-depth discussion on these issues, sharing experiences, thoughts and ideas to take back to our institutions.

Grand Ballroom A & B, Level 5

Sponsored by:

10 a.m.

Coffee and Conversations
Grand Ballroom Foyer, Level 5

Sponsored by:

10:30 a.m.

Concurrent Sessions 2

Creating Lifelong Value for Alumni
Professor Susanna Leong, Vice Provost (Lifelong Education), National University of Singapore
Moderated by Bernard Toh, Director, Alumni Relations, National University of Singapore

Continuing education and training (CET) has always been an important part of NUS's brand of education. The importance of CET or lifelong learning is heightened by the rapidly changing macro-environment that is volatile, uncertain, complex and ambiguous. At NUS, we see CET as an integral part of our students', and thus that of our alumni's, education and personal development. As such we are committed to creating value for our students and alumni by providing ready access to skills-based, industry-relevant courses necessary for upskilling or reskilling throughout their lives so that they remain competitive and continue to make significant and meaningful impact on the economy.

All Levels

Queen's Ballroom, Level 5

High Performance Fundraising Programmes
John Glier, CEO, GG+A
Rosalind Ogilvie, Vice-Principal Advancement (Interim), The University of Sydney

John will begin by providing a framework for high performance, drawn from his experience in counselling hundreds of higher education advancement programmes, and more particularly, dozens of successful large-scale campaigns, including some of the largest $Billion+ Campaigns underway and completed in Higher Education. He will present aggregate data on a range of high performance programme initiatives and speak on ten key metrics of "high performance".

Rossie will focus on the Australian/Asia-Pacific context and her work at the University of Sydney, and its campaign. She will discuss the local characteristics of team culture, institutional leadership, major gifts, managing team performance, as well as the unique obstacles and sensitivities to Advancement in our region.

All Levels

Ballroom C, Level 5

What's not to like? Building a social audience
Dr Rachel Bentley, Director, Rich Media, Digital Futures, Western Sydney University
Dr Holly Kaye-Smith, Senior Rich Media Developer, Digital Futures, Western Sydney University

Dr Rachel Bentley and Dr Holly Kaye-Smith will outline some of the innovative "active research" projects that they have developed to communicate engagement of complex issues with stakeholders through screen, and social media platforms. At Western Sydney University, research-driven social media posts have resulted in over 7 million Facebook views for one single YouTube post. Dr Bentley, Director of Rich Media, Western Sydney University and co-presenter Dr Holly Kaye-Smith, Senior Rich Media Developer will also present on the Earth IQ social media research campaign which addresses the challenges of engaging people in the climate change debate through social media research-driven posts.

All Levels

Redlands/Lockyer, Level 5

Advancement systems considered for broader University-wide CRM: pros and cons
John Bird, Associate Director, Business Intelligence, The University of Auckland

While for some it may be The Dream and to others their worst nightmare, a shared or even University-wide CRM system is a topic hovering near the horizon at many institutions. In this presentation, John steps past some of the '360 degree view' type jargon and examines what the practical and functional challenges really are, along with the benefits that can be realised - if you actually make it there! Backed up by examples of the good, the bad and ugly from around the world, plus a different approach from his own University of Auckland, the session aims to leave you well-versed to live that dream or face the nightmare!

All Levels

11:30 a.m.

Networking Lunch
Grand Ballroom Foyer, Level 5

Sponsored by:

12:30 p.m.

Concurrent Sessions 3

The Journey of a Thousand Miles Begins With a Single Step - Engaging Alumni in China
Rubina Bulot, Alumni Relations Manager, Faculty of Business and Economics, The University of Melbourne
Th'ng Beng Hooi, Director, Alumni Affairs Office, Nanyang Technological University

Whether you have just started to build your strategy for engaging with China-based alumni, or have a mature programme, this session offers insights from both The University of Melbourne and Nanyang Technological University derived over decades of engaging alumni in China.

Take away cultural insights and tips on scaling up, leveraging WeChat, building alumni chapters, activating volunteers and hosting events and activities that build affinity for decades to come. A special treat: hear from a volunteer leader based in China!

1. Learn about the characteristics of China-based alumni
2. Understand how to use chapters, networks and communication tools to develop an engaged community
3. Start small and be prepared for scale

All Levels

Queen's Ballroom, Level 5

The Power Hour - Having BIG impact with limited resources

Dr Ross Coller, Director, Advancement, Victoria University and Executive Officer, Victoria University Foundation
Gillian French, Director of Development and Alumni, Griffith University
Richard Li, Deputy Director, University Foundation Office/Institutional Advancement, The Chinese University of Hong Kong, Shenzhen
Russell Ousley, Director, Development Office, University of the Sunshine Coast
Moderated by Chua Beng Hwee, Executive Director, Asia-Pacific, Council for Advancement and Support of Education

Sixty minutes, four advancement leaders, one panel and lots of Learnings. Hear sector advancement leaders talk about having BIG impact with limited resources through sharing their work in building a culture of giving, through to creating a persuasive internal case for investment. Through the sharing of 4 case studies, speakers will highlight the clever (or in hindsight the maybe not-so-clever) decisions they made around prioritisation, building relationships and how they invested their limited resources for significant results. They will reflect on the learnings that they have had along the way and what they may do differently next time. This session aims to inspire new thinking on how to have BIG impact with your limited resources.

All Levels

Ballroom C, Level 5

Why your university brand strategy should do more than sell degrees
Robyn Evans, Marketing Consultant & PhD student in Higher Education Branding, University of Southern Queensland
Pip McConnel-Oats, Head of Brand and Creative Services, The University of Queensland

Robyn Evans will begin by presenting an overview of what research into higher education brand management has found, and how it informs the core message of the session, that higher education brand management should be about more than just selling degrees. She will discuss the implications for practice, including how to measure ROI on brand management, and give examples from current practice around the world.

Pip McConnel-Oats will then present a case study of how the University of Queensland is tackling the challenge of managing their brand in an increasingly competitive market.

All Levels

Redlands/Lockyer, Level 5

Gift Implementation: So you've got the gift, now what?
Bridget Metherall, Advancement Operations Manager, Faculty of Medicine, Dentistry and Health Sciences (MDHS), The University of Melbourne
Janita Westbury, Faculty Trusts Coordinator, Faculty of Medicine, Dentistry and Health Sciences (MDHS), The University of Melbourne

When accepting philanthropic gifts, organisations accept responsibility to appropriately manage donor funds for their intended purpose. However, gift implementation requires cooperation from various stakeholders, and is a commonly cited challenge within Advancement. Successful gift implementation will result in happy donors who understand the impact their donations have and are inspired to give again. Unsuccessful gift implementation often results in dissatisfied donors who may question the organisations ability to manage their funds or demonstrate its impact, thus feeling uninspired to give again.

This session will discuss lessons learned through case studies, and how to better engage institutional stakeholders to assist in successful gift implementation strategies. Relationships are key!

All Levels

1:30 p.m.

Break

1:45 p.m.

Concurrent Sessions 4

Building a Global Community of Support
Jenn Parsons, Alumni Engagement Manager, The University of Western Australia
Brenda Tournier, Associate Director, Alumni Engagement, The University of Western Australia

As university advancement professionals, we aspire to building lifelong, mutually beneficial relationships with our graduates offset through donations and volunteer contributions. A strong community of support is a unique value proposition for prospective students, a transformative student experience, and provides solid career pathways for graduates and collective action.

We'll discuss the strategy behind the UWA's community of support - with local and global initiatives:
- cross-campus collaboration
- career mapping and broad-based mentoring
- storytelling and intellectual engagement
- regular giving
- cause-based volunteering

Learn how we are winning hearts and minds, in alignment with the vision and goals of the University.

All Levels

Queen's Ballroom, Level 5

Philanthropic Motivations, Trends and Emerging Models

Ricky Cheng, Executive Vice President, United Board for Christian Higher Education in Asia
Lesley Ray, MBus, CFRE, FFIA, Executive Director - Philanthropy, Mater Foundation
Moderated by Jason Ketter, PhD, Senior Consultant, AskRIGHT

The way in which people give and what inspires them to give is ever-changing. This session will explore motivations, trends and emerging models in philanthropic giving from the perspective of two leaders in fundraising, from different countries and different sectors. You will hear from an Australian charity sector leader in fundraising whose Master's degree work focused on giving circles, particularly women in philanthropy and along with five colleagues, in 2014, formed "Women & Change", Queensland's first giving circle. Our second speaker will share his observations of how donor motivations and the ways in which donors give may or may not have changed over time and what he is seeing as emerging trends across Asia.

All Levels

Ballroom C, Level 5

Uninvited Publicity - a nightmare not prepared!

Daisy P Chan, Director of Public Affairs, The Hong Kong University of Science and Technology
Liza-Jayne Loch, CEO, Alpha Consult

Have you ever imagined that a heap of chicken wings will put your university's image at stake? Have you ever launched any campaign with just US$150 and successfully drawn more than 500,000 people's attention overnight? This case study will explain how a negligent act of students exacts a heavy price on the university, managing criticisms and attacks from all fronts and how such damage was contained. The session will use a case study to illustrate how participants should react, manage and contain reputation damage arising unexpectedly from student-led activity.

All Levels

Redlands/Lockyer, Level 5

Advancement Services Professionals - the Advancement Toolkit
Sue Birch, Senior Consultant & Head of Operations (Australia), Global Philanthropic
Joanna Watts, Director of Operations, The University of Melbourne

Many see Advancement Services as an internal "back of house" activity that exists to react to and meet the needs of fundraisers and alumni relations professionals. In this session, Joanna and Sue will challenge this age-old idea, by highlighting how advancement services professionals can position themselves as essential partners in a successful Advancement team. Bringing Advancement Services out of the backroom and firmly onto the shop floor, this session promises to cover all the tools of the trade!

Aimed at advancement services professionals of all levels, this session will help you assess the gaps in your institution’s toolkit and identify scope for lifting your Advancement Services operation to the next level!

All Levels

2:45 p.m.

Break

3 p.m.

4 p.m.

4:15 p.m.

5:15 p.m.

5:30 p.m.

Closing Tea Reception
Grand Ballroom Foyer, Level 5

6 p.m.

End of the day