No deseamos parecer mercenarios, pero como profesionales del desarrollo institucional sabemos que uno de los principales objetivos de estas acciones es obtener los recursos financieros que permitirán que estas instituciones logren sus aspiraciones educativas.

How are alumni relations professionals using social communities, which communities are they using, how much are they spending and what are the pros and cons?

The soft credit survey looks at donor recognition and soft crediting practices.

Todo el tiempo, contamos historias a nuestros amigos y compañeros de trabajo, a veces con el fin de persuadir a alguien para apoyar nuestro proyecto, para explicar a un empleado cómo podría mejorar o para inspirar a un equipo que se enfrenta a desafíos. Es una habilidad esencial, pero ¿Cuál es la finalidad de una historia convincente en un contexto empresarial? ¿Y cómo puedes mejorar tu habilidad para contar historias que puedan persuadir a la gente?

Communications professionals are increasingly finding themselves charged with leading change processes for new initiatives or projects. Here's a look inside change management and how it can help institutions thrive.

The CASE Study of Principal Gifts to U.S. Colleges and Universities, conducted with support from Bank of America, offers a detailed look and new insights into the transformative impact of major gifts at educational institutions across the U.S. The study finds that for many colleges and universities, gifts of varying sizes can have lasting and cumulative effects at the institution.

More than 100 institutions have used CASE’s Alumni Magazine Readership Survey to collect insights from more than 100,000 readers. Here are a few takeaways from the survey data.

Change can be hard, but you do not have to travel alone as you navigate through major changes. Here are a few suggestions to help you find your tribe.

Teaser

Today’s senior leaders in advancement face the challenge of aligning their work to keep up with the changing landscape of higher education. We sat down with four leaders to explore big issues facing higher education.