The CASE Library has developed this collection of articles, white papers and other resources about gift officer metrics and return on investment. 

By Carrie Collins and Necie Liggeons 

The CASE Library maintains this sample collection of fundraiser metrics documents. The samples were generously contributed by CASE members. 

This survey, the third of its kind, looks at e-mail solicitation trends. It evolved into the 2009 CASE Survey of Online Fundraising.

A good alumni engagement metrics system needs to be easy, efficient, and effective. 

CASE Insights on Advancement Metrics that Matter (United States) in partnership with GiveCampus is the first survey in a new series that gathers insights on topical and timely issues from individuals working in advancement with the aim of supplementing data collected in our annual benchmarking surveys.

CASE publishes research findings based on the results of the Voluntary Support of Education (VSE) Survey and offers access to the survey data through its AMAtlas Data Miner resource.

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically.

The benchmarking tools in the data portal will allow you to measure success and progress through the results of surveys on fundraising and alumni engagement.

Kent State University transformed its phone center into a multichannel Alumni Engagement Center that’s revitalized the way it interacts with constituents. The new center has enriched relationships with alumni, friends, and partners—transitioning from transactional to transformational partnerships. Here’s how it works.