![2023 Asia-Pacific Advancement Conference](/sites/default/files/styles/header_tall/public/media/image/APAC23_1920x490_Web%20banner.jpg?h=9720516a&itok=yCB3zLXy)
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The strategic orchestrator: The future role of marketing
Information privacy and consent – why does it matter and how do we find the right balance?
From Gift Implementation to Impact Reporting: How to Make Sure Gifts Keep Giving
The gift is in – great! – but what comes next? Or rather, what should have come before? This session will outline the fundamentals of a gift lifecycle framework that ensures gifts are implemented and continue to be used in accordance with donor intent. Having a solid framework in place is foundational to the success of stewardship, in particular transparent donor reporting. But, it’s not always easy for advancement to shift institutional-wide practices and implement a donor-centric framework of this nature. How do you onboard institutional partners to support best-practice stewardship?
Join this session to explore how The University of Queensland tackled this shift and the impact it has had – both internally and for their donors.
Experience Level: Level 1 – Early Career, Level 2 – Emerging Early Career, Level 3 – Practicing/maturing Mid-Career
Topics: Advancement Services
Jacqueline Koutsis, Senior Manager, Gift Administration, The University of Queensland Sharon Christodoulou, Senior Manager, Donor Relations, The University of Queensland
Enhancing Global Reputation Through Strategic Alumni Programming
We live and work in a dynamic environment, with the need for alumni programming to be strategic, agile, and global by nature to add value to our stakeholders and support institutional reach, reputation, and recruitment. The University of Newcastle’s new five-year alumni engagement plan features four key pillars and will deliver mutually beneficial programming at scale for their alumni communities locally and globally, leveraging partnership, and curation opportunities. In this session, the speakers will offer case studies on campaigns and programmes within two of their pillars that enhance the global reputation of the university. Their recent CASE Gold Circle of Excellence award-winning digital animated short film supports the pillar of STORY and their Global Alumni Ambassador Programme harnesses alumni advocacy and volunteerism on a global level, in support of the LEADERSHIP pillar.
Experience Level: Level 3 - Practicing/Maturing Mid-Career
Topics: Alumni Relations
Kristy Osman, Head of Alumni Programs, The University of Newcastle Adel Issa, Alumni Programs Manager, The University of Newcastle
To Campaign or not to Campaign?
CCS Fundraising and UNSW Sydney will provide global insights on assessing campaign readiness through a comprehensive checklist, informed by university campaign planning experience across Europe, USA, and Australia. The session will delve into specific considerations for business intelligence and overall university readiness.
Experience Level: Level 5 - Expert Seasoned Professional
Topics: Fundraising
Leigh Page, Senior Vice President, CCS Fundraising Kyle Polite, Director of Development, University of New South Wales
Leveraging Adversity to Create Engagement Success: HSUHK FunD (Virtual) Run 2022
Amidst the COVID-19 outbreak in Hong Kong in 2020-2022, numerous organisational engagement activities were suspended because of the pandemic and highly stringent social distancing measures. To turn adversity into opportunity, The Hang Seng University of Hong Kong moved its social engagement cum fundraising running event almost entirely online which enabled a broader spectrum of supporters to participate and contribute. Aside from staff, students, alumni and donors, the flexible format allowed prospective high school students, businesses with CSR missions, underprivileged NGO users, overseas supporters, etc., to partake in HSUHK's call for educational support.
This session will provide a strategic look into how the event design managed to rally unparalleled support from current and new connections, and reinforced HSUHK's identity as a young private university with a strong will and sense of community.
This event garnered the Best of Asia-Pacific and global Silver Awards at the CASE 2022 Circle of Excellence Awards Programme.
Experience Level: Level 5 - Expert Seasoned Professional
Topics: Marketing and Communications
Tom Fong, Vice-President (Organisational Development), The Hang Seng University of Hong Kong
Making a Case to Invest in Advancement
Delivering the best experience for alumni and donors, raising financial revenue, and retaining talent requires adequate resourcing of Advancement teams. In this session, we will explore how the case for investing in Advancement can be articulated, justified, and defended to leadership. In an increasingly resource-constrained economy, the University of Sydney has defied the odds by achieving record fundraising results during the COVID-19 pandemic, and a sustained growth in resourcing over the past five years. This session will delve into how Advancement was, and continues to be championed as a core part of the University of Sydney’s business, lessons learned through the process, and how global benchmarks can be leveraged as a predictor of what is possible.
Experience Level: Level 5 - Expert Seasoned Professional, Level 6 - Leadership/Transforming Seasoned Professional
Topics: Leadership & Other
Rosalind Ogilvie, Vice-President (Advancement), University of Sydney
From Gift Implementation to Impact Reporting: How to Make Sure Gifts Keep Giving
Leveraging Adversity to Create Engagement Success: HSUHK FunD (Virtual) Run 2022
Amidst the COVID-19 outbreak in Hong Kong in 2020-2022, numerous organisational engagement activities were suspended because of the pandemic itself and highly stringent social distancing measures. To turn adversity into opportunity, The Hang Seng University of Hong Kong (“HSUHK”) moved its social engagement cum fundraising running event almost entirely online which enabled a broader spectrum of supporters to participate and contribute. Aside from staff, students, alumni and donors, the flexible format allowed prospective high school students, businesses with CSR missions, underprivileged NGO users, overseas supporters, etc., to partake in HSUHK's call for educational support.